How popular isSmart Start Montessori?
In September 2026, people searched for Smart Start Montessori by name about 30 times in New Zealand, about the same as the previous year. These searches made up 0.16% of all New Zealand early childhood education provider searches, placing Smart Start Montessori eighth out of eight providers. When we asked both ChatGPT and Google AI Overviews about early childhood education providers, Smart Start Montessori appeared in two of the five answers and was the fourth most recommended of the eight.
Smart Start Montessori is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.
BestStartShare of searches 47.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
KindercareShare of searches 16.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Active ExplorersShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Barnardos Early LearningShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Smart Start MontessoriShare of searches 0.16%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top early childhood education providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smart Start Montessori was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smart Start Montessori is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BestStart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kindercare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Remuera Montessori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Busy Bees2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smart Start Montessori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Active Explorers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evolve Education1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Barnardos Early Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about early childhood education providers
5 answers
Asked ChatGPT
“Which early childhood education provider should I join in New Zealand?”
Asked ChatGPT
“What are the best early childhood education providers in New Zealand?”
Asked ChatGPT
“What's the best early childhood education provider in New Zealand for a young child?”
Searched Google, AI Overview
“early childhood education nz”
Searched Google, AI Overview
“kindy nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which early childhood education providers compete with Smart Start Montessori?
Share of searches by month for BestStart, Kindercare, Active Explorers, Barnardos Early Learning, Evolve Education, Remuera Montessori, Smart Start Montessori. The figures are in the table below the chart.
View monthly share of searches table
| Month | BestStart | Kindercare | Active Explorers | Barnardos Early Learning | Evolve Education | Remuera Montessori | Busy Bees | Smart Start Montessori |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 19.8% | 12.4% | 13.8% | 4% | 3.1% | 0.31% | 0.16% |
| Nov 2025 | 50.5% | 18.3% | 12% | 11.4% | 4% | 3.1% | 0.42% | 0.21% |
| Dec 2025 | 46.3% | 24.1% | 11.8% | 11% | 3.3% | 3% | 0.38% | 0.13% |
| Jan 2026 | 46.9% | 18.5% | 15.9% | 11.3% | 4.2% | 2.6% | 0.43% | 0.16% |
| Feb 2026 | 47.5% | 19% | 14.6% | 11.5% | 4% | 2.5% | 0.63% | 0.16% |
| Mar 2026 | 47.2% | 18.4% | 14.1% | 13.4% | 3.4% | 3.1% | 0.34% | 0.09% |
| Apr 2026 | 47.5% | 19% | 14.7% | 11.4% | 4.2% | 2.6% | 0.33% | 0.16% |
| May 2026 | 46.9% | 18.7% | 13.5% | 14% | 4.2% | 2.1% | 0.43% | 0.16% |
| Jun 2026 | 46.4% | 19.5% | 15.5% | 11.2% | 4.2% | 2.6% | 0.43% | 0.16% |
| Jul 2026 | 49.9% | 17.8% | 13.7% | 11.7% | 3.5% | 2.7% | 0.45% | 0.22% |
| Aug 2026 | 47.9% | 17.7% | 14.7% | 11.6% | 4.3% | 3.3% | 0.34% | 0.17% |
| Sep 2026 | 47.8% | 16.5% | 14% | 13.8% | 4.1% | 3.1% | 0.43% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 9K | +5.7% | 0 points | |
| 2, held 2nd | 16.5% | 3.1K | -0.96% | -1.1 points | |
| 3, held 3rd | 14% | 2.6K | +1.2% | -0.6 points | |
| 4, held 4th | 13.8% | 2.6K | +25.2% | +2.1 points | |
| 5, held 5th | 4.1% | 770 | 0% | -0.2 points | |
| 6, held 6th | 3.1% | 590 | 0% | -0.2 points | |
| 7, held 7th | 0.43% | 80 | +33.3% | +0.1 points | |
| 8, held 8th | 0.16% | 30 | 0% | 0 points |
47.8%
Held 1st. 9K estimated branded searches, +5.7% vs prior month. Share 0 points.
16.5%
Held 2nd. 3.1K estimated branded searches, -0.96% vs prior month. Share -1.1 points.
14%
Held 3rd. 2.6K estimated branded searches, +1.2% vs prior month. Share -0.6 points.
13.8%
Held 4th. 2.6K estimated branded searches, +25.2% vs prior month. Share +2.1 points.
4.1%
Held 5th. 770 estimated branded searches, 0% vs prior month. Share -0.2 points.
3.1%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.
0.43%
Held 7th. 80 estimated branded searches, +33.3% vs prior month. Share +0.1 points.
0.16%
Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Smart Start Montessori and its closest rivals
Smart Start Montessori vs Active Explorers: compare popularity
Smart Start Montessori vs Barnardos Early Learning: compare popularity
Smart Start Montessori vs Evolve Education: compare popularity- Smart Start Montessori vs Remuera Montessori: compare popularity
Smart Start Montessori vs Busy Bees: compare popularity- Compare Smart Start Montessori with any brand
How has branded search demand for Smart Start Montessori changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smart Start Montessori in New Zealand held steady at 30.
- Across the 12 months ending September 2026, Smart Start Montessori’s share of searches among early childhood education providers in New Zealand held steady at 0.16%.
How did search popularity change for New Zealand early childhood education providers in September 2026?
4 changes

In September 2026, Barnardos Early Learning gained share of searches among early childhood education providers in New Zealand, from 11.6% to 13.8%.

In September 2026, Kindercare lost share of searches among early childhood education providers in New Zealand, from 17.7% to 16.5%.

In September 2026, Active Explorers lost share of searches among early childhood education providers in New Zealand, from 14.7% to 14%.

Estimated monthly branded searches for Busy Bees in New Zealand rose 33.3% over 12 measured months, from 60 to 80 in September 2026.
How are Smart Start Montessori’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Smart Start Montessori’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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