Brandwave

etnies vs Vans:Which is more popular?

In September 2026, Vans had more branded searches than etnies among skate shoes brands in New Zealand. Vans had about 1,770 branded searches, while etnies had 320. Vans made up 0.75% of all skate shoes brand searches we track, and etnies accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about skate shoes brands, Vans appeared in all five answers and etnies in four. Vans was mentioned before etnies in every answer.

Among skate shoes brands in New Zealand in September 2026

Who do people search for more?

Vans, about 6 searches for every 1 for etnies

Vans 1.8K searchesetnies 320 searches

Who does AI mention more?

Vans, mentioned in every answer we collected

Vans in 5 of 5etnies in 4 of 5

Who does AI recommend more?

Vans, named ahead of etnies in every answer

Vans first in 5etnies never first

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Top skate shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vans appeared in all five answers. etnies was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vans was listed before etnies in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vans1st
  2. Nike2nd
  3. etnies3rd
  4. New Balance4th
  5. Adidas5th
  6. Puma–
  7. DVS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • etnies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skate shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is etnies or Vans more popular in search?

This chart shows how often people search Google for etnies and Vans by name. Each line represents a brand's share of searches for all seven skate shoes brands we track, month by month, from searches in New Zealand.

etnies and Vans among skate shoes brands in New Zealand, by month

Share of searches by month for Vans, etnies. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaVansDVSetnies
Oct 202534.6%28.2%25.4%10.5%0.7%0.41%0.18%
Nov 202536.4%29.1%24.1%9.4%0.56%0.26%0.12%
Dec 202538.1%25.8%23.4%11.7%0.64%0.21%0.12%
Jan 202638%25.1%25.6%10.3%0.68%0.33%0.1%
Feb 202635.7%27.5%25.7%9.9%0.62%0.48%0.11%
Mar 202634.4%29.3%24.5%10.6%0.54%0.45%0.14%
Apr 202632.9%28.4%26.6%10.7%0.6%0.72%0.12%
May 202630.7%28.9%29%9.5%0.68%0.96%0.16%
Jun 202629.2%26.6%28.6%13.9%0.57%0.91%0.15%
Jul 202630.9%28.6%25.5%13.3%0.61%0.97%0.13%
Aug 202632.5%27.7%26.6%11.8%0.73%0.52%0.13%
Sep 202630.7%28.3%27.8%12.1%0.75%0.3%0.14%

How has the etnies and Vans comparison changed over the last 12 months?

3 findings
  • Vans was ahead of etnies in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands in New Zealand moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 390 to 320.
  • Across the 12 months ending September 2026, Vans’ share of searches among skate shoes brands in New Zealand moved from 0.7% to 0.75%, and its estimated monthly branded searches moved from 1.5K to 1.8K.

How did search popularity change for New Zealand skate shoes brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Vans in New Zealand rose 17.2% over 12 measured months, from 1.5K to 1.8K in September 2026.

  2. Estimated monthly branded searches for etnies in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using etnies’ and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

etnies

1 branded search term

  • etnies

Vans

2 branded search terms

  • vans shoes
  • vans skate shoes

How the Brand Demand Index is measured

Other head-to-heads among skate shoes brands

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