enableHR vs HR Today:Which is more popular by branded search in New Zealand?
In August 2026, enableHR had more branded searches than HR Today among HR software and advisory platforms in New Zealand. enableHR was estimated to have 330 branded searches compared to HR Today’s 40, and held a 1.4% Share of Search versus HR Today’s 0.17%.
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Which is more popular in search, enableHR or HR Today?
HR platforms serving New Zealand employers through employee-management software and accessible HR, employment-relations or compliance expertise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for enableHR, HR Today. The figures are in the table below the chart.
View monthly share of search table
| Month | Employment Hero | MyHR | BrightHR | enableHR | The People Project | Citation HR | HR Today |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 38.8% | 9.8% | 2.2% | 1.8% | 0.7% | 0.13% |
| Nov 2025 | 46.8% | 37.8% | 11.5% | 1.8% | 1.4% | 0.52% | 0.13% |
| Dec 2025 | 47% | 38% | 11.9% | 1.2% | 1.4% | 0.43% | 0.16% |
| Jan 2026 | 46.2% | 37.4% | 12.2% | 1.7% | 1.7% | 0.62% | 0.1% |
| Feb 2026 | 46.1% | 37.6% | 11.7% | 1.7% | 2.1% | 0.62% | 0.21% |
| Mar 2026 | 45.9% | 36.8% | 12.6% | 1.7% | 2.1% | 0.76% | 0.17% |
| Apr 2026 | 46.6% | 36.6% | 12.4% | 1.8% | 1.7% | 0.63% | 0.21% |
| May 2026 | 47.9% | 38.1% | 10.5% | 1.5% | 1.5% | 0.53% | 0.09% |
| Jun 2026 | 47.2% | 37.7% | 11.6% | 1.2% | 1.8% | 0.44% | 0.13% |
| Jul 2026 | 47.8% | 37.9% | 10.4% | 1.8% | 1.5% | 0.36% | 0.22% |
| Aug 2026 | 47.1% | 36.8% | 12.8% | 1.4% | 1.2% | 0.52% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the enableHR and HR Today comparison changed over the last 12 months?
3 findings
- enableHR was ahead of HR Today in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, enableHR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 2.2% to 1.4%, and its estimated monthly branded searches moved from 500 to 330.
- Across the 11 months ending August 2026, HR Today’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.13% to 0.17%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand HR software and advisory platforms in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using enableHR’s and HR Today’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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