Elan Insurance Brokers vs PSC Insurance Brokers:Which is more popular in New Zealand?
In October 2026, PSC Insurance Brokers had more branded searches than Elan Insurance Brokers among Auckland insurance brokers in New Zealand. PSC Insurance Brokers had about 100 branded searches, while Elan Insurance Brokers had 40. PSC Insurance Brokers made up 3% of all Auckland insurance broker searches we track, and Elan Insurance Brokers accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Auckland insurance brokers, Elan Insurance Brokers appeared in three of the four answers and PSC Insurance Brokers in none.
Who do people search for more?
PSC Insurance Brokers, about 3 searches for every 1 for Elan Insurance Brokers
Who does AI mention more?
Elan Insurance Brokers, mentioned in 3 of 4 answers, PSC Insurance Brokers in 0
Who does AI recommend more?
Elan Insurance Brokers, the only one of the two named
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Top Auckland insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Elan Insurance Brokers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. PSC Insurance Brokers did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Auckland insurance brokers
4 answers
Asked ChatGPT
“Which insurance broker should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Auckland, New Zealand for insurance cover?”
Searched Google, AI Overview
“insurance brokers auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business insurance auckland”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Elan Insurance Brokers or PSC Insurance Brokers more popular in search?
This chart shows how often people search Google for Elan Insurance Brokers and PSC Insurance Brokers by name. Each line represents a brand's share of searches for all ten Auckland insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for PSC Insurance Brokers, Elan Insurance Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | PIC Insurance Brokers | Rothbury | Blanket Insurance | Marble Insurance | ICIB BROKERWEB | PSC Insurance Brokers | Primesure Insurance Brokers | Elan Insurance Brokers | Frank Risk Management |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.8% | 12.7% | 19.2% | 10.4% | 8.4% | 9.1% | 3.2% | 2.9% | 1.9% | 1.3% |
| Dec 2025 | 33.9% | 11.5% | 21.1% | 9.3% | 6.2% | 8.8% | 3.5% | 3.1% | 1.8% | 0.88% |
| Jan 2026 | 30.4% | 12.2% | 22.4% | 12.2% | 6.5% | 9.1% | 3% | 1.9% | 1.1% | 1.1% |
| Feb 2026 | 29.9% | 15.1% | 18.6% | 12.3% | 5.3% | 8.8% | 2.5% | 1.9% | 4.7% | 0.94% |
| Mar 2026 | 27.2% | 13.6% | 20.4% | 11% | 5.9% | 11.6% | 2.3% | 2% | 4.5% | 1.4% |
| Apr 2026 | 24.5% | 15.3% | 18.8% | 12.4% | 12.4% | 8.6% | 2.5% | 2.2% | 1.9% | 1.3% |
| May 2026 | 29.3% | 14.5% | 17.8% | 11.8% | 9.7% | 10.3% | 2.4% | 1.5% | 1.5% | 1.2% |
| Jun 2026 | 25.2% | 12.3% | 22.6% | 12.3% | 10.1% | 9.7% | 2.5% | 2.5% | 1.6% | 1.3% |
| Jul 2026 | 29.5% | 12.2% | 22.6% | 8.2% | 10% | 10.3% | 2.5% | 2.2% | 1.3% | 1.3% |
| Aug 2026 | 30.6% | 15.6% | 19.2% | 10.4% | 8.5% | 7.8% | 2.6% | 2.3% | 1.3% | 1.6% |
| Sep 2026 | 32% | 13.3% | 20.1% | 8.8% | 8.8% | 9.5% | 2.7% | 2% | 1.7% | 1% |
| Oct 2026 | 29.9% | 18% | 18% | 9.8% | 9.8% | 7.3% | 3% | 1.8% | 1.2% | 1.2% |
How has branded search for Elan Insurance Brokers and PSC Insurance Brokers changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Elan Insurance Brokers took it in February 2026, PSC Insurance Brokers took it in April 2026.
- Across the 12 months ending October 2026, Elan Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 12 months ending October 2026, PSC Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand moved from 3.2% to 3%, and its estimated monthly branded searches held steady at 100.
How did search popularity change for New Zealand Auckland insurance brokers in October 2026?
2 changes
PSC Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand has gained ground for 3 months in a row, from 2.5% to 3% in October 2026.
Estimated monthly branded searches for Elan Insurance Brokers in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026.
How are Elan Insurance Brokers’ and PSC Insurance Brokers’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Elan Insurance Brokers’ and PSC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elan Insurance Brokers
2 branded search terms
- elan insurance
- elan insurance brokers
PSC Insurance Brokers
2 branded search terms
- psc broking
- psc insurance brokers
Other head-to-heads among Auckland insurance brokers
- Gallagher Insurance vs PIC Insurance Brokers: compare popularity
- Gallagher Insurance vs Rothbury: compare popularity
- Gallagher Insurance vs Blanket Insurance: compare popularity
- Gallagher Insurance vs Marble Insurance: compare popularity
- PIC Insurance Brokers vs Rothbury: compare popularity
- PIC Insurance Brokers vs Blanket Insurance: compare popularity
Put your own brand in this comparison
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