Edmonds Cooking vs Nadia Lim:Which is more popular?
In September 2026, Nadia Lim had more branded searches than Edmonds Cooking among recipe websites in New Zealand. Nadia Lim had about 3,170 branded searches, while Edmonds Cooking had 260. Nadia Lim made up 6.4% of all recipe website searches we track, and Edmonds Cooking accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about recipe websites, Edmonds Cooking and Nadia Lim each appeared in two of the five answers. Nadia Lim was mentioned before Edmonds Cooking in every answer that named either.
Who do people search for more?
Nadia Lim, about 12 searches for every 1 for Edmonds Cooking
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Nadia Lim, named ahead of Edmonds Cooking in 2 of 2 answers
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Top recipe websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Edmonds Cooking and Nadia Lim were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nadia Lim was listed before Edmonds Cooking in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Recipe Tin Eats4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Chelsea Winter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VJ Cooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nadia Lim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edmonds Cooking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Food in a Minute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allrecipes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BBC Good Food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
taste.com.au0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe websites
5 answers
Asked ChatGPT
“Which recipe website should I use in New Zealand?”
Asked ChatGPT
“What are the best recipe websites in New Zealand?”
Asked ChatGPT
“What's the best recipe website in New Zealand for everyday dinners?”
Searched Google, AI Overview
“easy dinner recipes nz”
Searched Google, AI Overview
“weeknight dinner ideas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Edmonds Cooking or Nadia Lim more popular in search?
This chart shows how often people search Google for Edmonds Cooking and Nadia Lim by name. Each line represents a brand's share of searches for all nine recipe websites we track, month by month, from searches in New Zealand.
Share of searches by month for Nadia Lim, Edmonds Cooking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Recipe Tin Eats | VJ Cooks | Nadia Lim | Chelsea Winter | Allrecipes | BBC Good Food | taste.com.au | Food in a Minute | Edmonds Cooking |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 24.2% | 19.7% | 19.8% | 1.1% | 1.7% | 1.1% | 0.64% | 0.42% |
| Nov 2025 | 41.8% | 31.6% | 12.5% | 7.7% | 1.4% | 2.2% | 1.5% | 0.83% | 0.45% |
| Dec 2025 | 43.8% | 32.7% | 9.2% | 8% | 1.4% | 2% | 1.8% | 0.71% | 0.38% |
| Jan 2026 | 43.9% | 33.3% | 8% | 8.1% | 1.2% | 2.5% | 1.7% | 0.72% | 0.58% |
| Feb 2026 | 45.3% | 34.9% | 7.5% | 5.7% | 1.3% | 2.4% | 1.6% | 0.75% | 0.61% |
| Mar 2026 | 43.1% | 33.2% | 8.6% | 8.1% | 1.5% | 2.5% | 1.4% | 0.88% | 0.72% |
| Apr 2026 | 45.8% | 35.7% | 7.6% | 4.7% | 1.4% | 2.3% | 1.1% | 0.77% | 0.63% |
| May 2026 | 42% | 39.9% | 8.2% | 4.3% | 1.2% | 2.1% | 0.95% | 0.57% | 0.7% |
| Jun 2026 | 39.2% | 45.3% | 6.3% | 4% | 1.3% | 1.7% | 1.1% | 0.65% | 0.43% |
| Jul 2026 | 39.4% | 45.3% | 6.2% | 4% | 1.3% | 1.6% | 1.1% | 0.54% | 0.44% |
| Aug 2026 | 39.7% | 45.4% | 6.4% | 3.2% | 1.6% | 1.6% | 1.1% | 0.54% | 0.44% |
| Sep 2026 | 47.4% | 36.5% | 6.4% | 3.8% | 1.7% | 1.6% | 1.2% | 0.79% | 0.52% |
How has the Edmonds Cooking and Nadia Lim comparison changed over the last 12 months?
3 findings
- Nadia Lim was ahead of Edmonds Cooking in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edmonds Cooking’s share of searches among recipe websites in New Zealand moved from 0.42% to 0.52%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending September 2026, Nadia Lim’s share of searches among recipe websites in New Zealand moved from 19.7% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 3.2K.
How did search popularity change for New Zealand recipe websites in September 2026?
1 change
Estimated monthly branded searches for Nadia Lim in New Zealand fell 73.8% over 12 measured months, from 12.1K to 3.2K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Edmonds Cooking’s and Nadia Lim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edmonds Cooking
1 branded search term
- edmonds cooking
Nadia Lim
9 branded search terms
- nadia lim
- nadia lim christmas
- nadia lim family
- nadia lim recipe
- nadia lim vegful
- nadia lim yum
- nadialim
- vegful nadia lim
- yum nadia lim
Other head-to-heads among recipe websites
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