Brandwave

Ecosa vs Tempur:Which is more popular?

In September 2026, Ecosa had more branded searches than Tempur among mattress brands in New Zealand. Ecosa had about 18,000 branded searches, while Tempur had 1,850. Ecosa made up 74.2% of all mattress brand searches we track, and Tempur accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about mattress brands, Ecosa appeared in three of the five answers and Tempur in two. Ecosa was mentioned before Tempur in every answer.

Among mattress brands in New Zealand in September 2026

Who do people search for more?

Ecosa, about 10 searches for every 1 for Tempur

Ecosa 18K searchesTempur 1.9K searches

Who does AI mention more?

Ecosa, mentioned in 3 of 5 answers, Tempur in 2

Ecosa in 3 of 5Tempur in 2 of 5

Who does AI recommend more?

Ecosa, named ahead of Tempur in every answer

Ecosa first in 3Tempur never first

Follow Ecosa vs Tempur and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecosa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tempur was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ecosa was listed before Tempur in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sleepyhead1st
  2. Ecosa2nd
  3. Sealy3rd
  4. Winkl4th
  5. Tempur5th
  6. Sleepmaker6th
  7. Beautyrest–
  8. A.H. Beard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecosa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempur2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Winkl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleepmaker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyrest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • A.H. Beard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mattress brands

5 answers

  • Asked ChatGPT

    “Which mattress brand should I buy in New Zealand?”

    1. 1Ecosa
    2. 2Sleepyhead
    3. 3Winkl

  • Asked ChatGPT

    “What are the best mattress brands in New Zealand?”

    1. 1Sleepyhead
    2. 2Ecosa
    3. 3Sealy
    4. 4Tempur
    5. 5Winkl
    6. 6Sleepmaker

  • Asked ChatGPT

    “What's the best mattress brand in New Zealand for a good night's sleep?”

    1. 1Sleepyhead
    2. 2Ecosa
    3. 3Sealy

  • Searched Google, AI Overview

    “mattress for back pain”

    1. 1Tempur

  • Searched Google, AI Overview

    “queen mattress nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Ecosa or Tempur more popular in search?

    This chart shows how often people search Google for Ecosa and Tempur by name. Each line represents a brand's share of searches for all eight mattress brands we track, month by month, from searches in New Zealand.

    Ecosa and Tempur among mattress brands in New Zealand, by month

    Share of searches by month for Ecosa, Tempur. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEcosaSleepyheadTempurSealyWinklSleepmakerBeautyrestA.H. Beard
    Oct 202576.4%8.4%4.6%4.8%2.1%1.3%1.4%0.87%
    Nov 202579.4%6.3%4.1%5.2%2%1.3%1.1%0.53%
    Dec 202576.3%7.4%4.7%6%1.8%1.8%1.3%0.69%
    Jan 202672%9.2%5.1%7.3%2%2.3%1.4%0.72%
    Feb 202672.4%8%6.8%7.2%1.8%1.8%1.3%0.8%
    Mar 202673.5%7.7%7%6.5%1.7%1.4%1.4%0.68%
    Apr 202666.9%6.9%7.2%5.2%1.7%1.5%1.2%9.4%
    May 202670.1%7.9%8%6.7%1.6%1.6%1.4%2.7%
    Jun 202672.7%6.9%8.7%6.1%1.7%1.7%1.1%1.2%
    Jul 202672.7%7.6%8.4%6.3%1.5%1.6%1%0.85%
    Aug 202670.7%8.3%8.8%6.3%1.9%1.8%1.4%0.75%
    Sep 202674.2%8.2%7.6%5%1.6%1.4%1.2%0.62%

    How has the Ecosa and Tempur comparison changed over the last 12 months?

    3 findings
    • Ecosa was ahead of Tempur in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in New Zealand moved from 76.4% to 74.2%, and its estimated monthly branded searches moved from 22.1K to 18K.
    • Across the 12 months ending September 2026, Tempur’s share of searches among mattress brands in New Zealand moved from 4.6% to 7.6%, and its estimated monthly branded searches moved from 1.3K to 1.9K.

    How did search popularity change for New Zealand mattress brands in September 2026?

    2 changes

    1. In September 2026, Ecosa gained share of searches among mattress brands in New Zealand, from 70.7% to 74.2%.

    2. In September 2026, Tempur lost share of searches among mattress brands in New Zealand, from 8.8% to 7.6%.

    How are branded searches counted?

    35 search terms

    Brandwave collects information about searches that people make online using Ecosa’s and Tempur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Ecosa

    22 branded search terms

    • Ecosa
    • ecosa bed
    • ecosa bed base
    • ecosa bedframe
    • ecosa cot mattress
    • ecosa double bed
    • ecosa double mattress
    • ecosa firm mattress
    • ecosa king bed
    • ecosa king mattress
    • ecosa king single
    • ecosa mattress
    • ecosa pillow
    • ecosa pure
    • ecosa pure mattress
    • ecosa queen bed
    • ecosa queen mattress
    • ecosa sale
    • ecosa showroom
    • ecosa silk pillowcases
    • ecosa sleep
    • ecosa weighted blanket

    Tempur

    13 branded search terms

    • tempur bed
    • tempur cloud mattress
    • tempur cloud pillow
    • tempur electric bed
    • tempur foam mattress
    • tempur mattress
    • tempur mattress sale
    • tempur original pillow
    • tempur pedic mattress
    • tempur pedic pillow
    • tempur pillow
    • tempurpedic
    • tempurpedic queen mattress

    How the Brand Demand Index is measured

    Other head-to-heads among mattress brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free