Eastman vs Gibson:Which is more popular?
In September 2026, Gibson had more branded searches than Eastman among mandolin brands in New Zealand. Gibson had about 1,050 branded searches, while Eastman had 10. Gibson made up 14.8% of all mandolin brand searches we track, and Eastman accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about mandolin brands, Eastman appeared in four of the five answers and Gibson in three. Eastman was mentioned before Gibson in three out of four answers.
Who do people search for more?
Gibson, about 105 searches for every 1 for Eastman
Who does AI mention more?
Eastman, mentioned in 4 of 5 answers, Gibson in 3
Who does AI recommend more?
Eastman, named ahead of Gibson in 3 of 4 answers
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Top mandolin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eastman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gibson was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Eastman was listed before Gibson in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eastman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kentucky4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Loar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Collings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ibanez2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Washburn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Northfield2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Epiphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mandolin brands
5 answers
Asked ChatGPT
“Which mandolin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mandolin brands in New Zealand?”
Asked ChatGPT
“What's the best mandolin brand in New Zealand for bluegrass playing?”
Searched Google, AI Overview
“mandolin brands”
Searched Google, AI Overview
“bluegrass mandolin brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Eastman or Gibson more popular in search?
This chart shows how often people search Google for Eastman and Gibson by name. Each line represents a brand's share of searches for all ten mandolin brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gibson, Eastman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | Gibson | Washburn | Collings | Eastman | Kentucky | Northfield | The Loar |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 19.5% | 19.7% | 15.5% | 3% | 0.68% | 0.14% | 0.14% | 0.14% | 0.27% |
| Nov 2025 | 41.3% | 18.2% | 19.6% | 16.2% | 3.1% | 1.1% | 0.14% | 0.14% | 0% | 0.28% |
| Dec 2025 | 40.7% | 18.1% | 21.3% | 14% | 3.7% | 1.4% | 0.27% | 0.14% | 0.14% | 0.27% |
| Jan 2026 | 39.1% | 22.4% | 19.4% | 13.9% | 3.4% | 1.1% | 0.27% | 0.13% | 0.13% | 0.27% |
| Feb 2026 | 38.9% | 17.5% | 21.6% | 16.6% | 3.6% | 1.2% | 0.15% | 0.15% | 0.15% | 0.15% |
| Mar 2026 | 42.4% | 17.8% | 16.7% | 17.8% | 3.4% | 1.1% | 0.27% | 0.13% | 0.13% | 0.27% |
| Apr 2026 | 42.2% | 20.3% | 17.4% | 15.2% | 3.2% | 1.1% | 0.26% | 0.13% | 0.13% | 0.26% |
| May 2026 | 45.9% | 17.1% | 17.2% | 15.2% | 2.8% | 1% | 0.26% | 0.13% | 0.13% | 0.26% |
| Jun 2026 | 43.3% | 18.8% | 18.1% | 15.7% | 2.5% | 0.93% | 0.13% | 0.13% | 0.13% | 0.13% |
| Jul 2026 | 44.3% | 17.7% | 18% | 15.9% | 2.8% | 0.69% | 0.14% | 0.14% | 0.14% | 0.28% |
| Aug 2026 | 42.2% | 19% | 18% | 16.3% | 3.1% | 0.68% | 0.14% | 0.14% | 0.14% | 0.27% |
| Sep 2026 | 44.3% | 18.9% | 18.5% | 14.8% | 2.4% | 0.56% | 0.14% | 0.14% | 0.14% | 0.14% |
How has the Eastman and Gibson comparison changed over the last 12 months?
3 findings
- Gibson was ahead of Eastman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eastman’s share of searches among mandolin brands in New Zealand held steady at 0.14%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Gibson’s share of searches among mandolin brands in New Zealand moved from 15.5% to 14.8%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand mandolin brands in September 2026?
2 changes
In September 2026, Gibson lost share of searches among mandolin brands in New Zealand, from 16.3% to 14.8%.
In September 2026, Eastman rose from 8th to 7th among mandolin brands in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Eastman’s and Gibson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mandolin brands
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