Dynamo vs Surf:Which is more popular?
In September 2026, Dynamo had more branded searches than Surf among laundry detergent brands in New Zealand. Dynamo had about 150 branded searches, while Surf had 80. Dynamo made up 1.2% of all laundry detergent brand searches we track, and Surf accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Surf appeared in three of the five answers and Dynamo in one. Surf was mentioned before Dynamo in two out of three answers that named either.
Who do people search for more?
Dynamo, about 88% more searches than Surf
Who does AI mention more?
Surf, mentioned in 3 of 5 answers, Dynamo in 1
Who does AI recommend more?
Surf, named ahead of Dynamo in 2 of 3 answers
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Top laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Surf was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dynamo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Surf was listed before Dynamo in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Persil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cold Power3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Surf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Earthwise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dynamo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry detergent brands
5 answers
Asked ChatGPT
“Which laundry detergent brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laundry detergent brands in New Zealand?”
Asked ChatGPT
“What's the best laundry detergent brand in New Zealand for clean clothes?”
Searched Google, AI Overview
“laundry detergent nz”
Searched Google, AI Overview
“powder laundry detergent”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dynamo or Surf more popular in search?
This chart shows how often people search Google for Dynamo and Surf by name. Each line represents a brand's share of searches for all eight laundry detergent brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dynamo, Surf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Persil | ecostore | Earthwise | Cold Power | Tide | Dynamo | Omo | Surf |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 41.4% | 12.3% | 2.2% | 1.1% | 0.64% | 1.4% | 0.75% |
| Nov 2025 | 38.8% | 45.4% | 10% | 2% | 1.1% | 0.73% | 0.94% | 1% |
| Dec 2025 | 41.7% | 42.7% | 9.3% | 2.5% | 1.3% | 0.6% | 1.1% | 0.73% |
| Jan 2026 | 42.2% | 40.2% | 9.5% | 2.3% | 2.4% | 0.78% | 1.7% | 0.88% |
| Feb 2026 | 39.9% | 42% | 10.3% | 2.7% | 2% | 0.93% | 1% | 1.2% |
| Mar 2026 | 43.7% | 39.6% | 9.4% | 2.6% | 1.8% | 1% | 0.91% | 0.91% |
| Apr 2026 | 41.5% | 40.4% | 10% | 2.5% | 2.2% | 1.2% | 1.1% | 0.92% |
| May 2026 | 41.3% | 40.4% | 10% | 2.7% | 2.2% | 1.5% | 1.1% | 0.72% |
| Jun 2026 | 41.6% | 40.4% | 9.7% | 2.2% | 2.8% | 1.1% | 1.1% | 1.1% |
| Jul 2026 | 44.6% | 37.2% | 10% | 3.5% | 1.9% | 1.1% | 0.97% | 0.62% |
| Aug 2026 | 44.5% | 36.9% | 10.6% | 2.7% | 1.8% | 1.4% | 1.3% | 0.71% |
| Sep 2026 | 44% | 37.6% | 10.4% | 3.4% | 2% | 1.2% | 0.74% | 0.66% |
How has the Dynamo and Surf comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Dynamo took it in March 2026.
- Across the 12 months ending September 2026, Dynamo’s share of searches among laundry detergent brands in New Zealand moved from 0.64% to 1.2%, and its estimated monthly branded searches moved from 60 to 150.
- Across the 12 months ending September 2026, Surf’s share of searches among laundry detergent brands in New Zealand moved from 0.75% to 0.66%, and its estimated monthly branded searches moved from 70 to 80.
How did search popularity change for New Zealand laundry detergent brands in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Dynamo’s and Surf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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