Brandwave

Dropbox Sign vs Xodo Sign:Which is more popular in New Zealand?

In October 2026, Dropbox Sign had more branded searches than Xodo Sign among e-signature tools in New Zealand. Dropbox Sign had about 1,040 branded searches, while Xodo Sign had 30. Dropbox Sign made up 8.3% of all e-signature tool searches we track, and Xodo Sign accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about e-signature tools, Dropbox Sign appeared in four of the five answers and Xodo Sign in two. Dropbox Sign was mentioned before Xodo Sign in four out of five answers.

Among e-signature tools in New Zealand in October 2026

Who do people search for more?

Dropbox Sign, about 35 searches for every 1 for Xodo Sign

Dropbox Sign 1K searchesXodo Sign 30 searches

Who does AI mention more?

Dropbox Sign, mentioned in 4 of 5 answers, Xodo Sign in 2

Dropbox Sign in 4 of 5Xodo Sign in 2 of 5

Who does AI recommend more?

Dropbox Sign, named ahead of Xodo Sign in 4 of 5 answers

Dropbox Sign first in 4Xodo Sign first in 1

Follow Dropbox Sign vs Xodo Sign and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top e-signature tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dropbox Sign was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xodo Sign was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Dropbox Sign was listed before Xodo Sign in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Docusign1st
  2. Dropbox Sign2nd
  3. Adobe Acrobat Sign3rd
  4. PandaDoc4th
  5. signNow5th
  6. Xodo Sign6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Docusign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox Sign4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Acrobat Sign3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • signNow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PandaDoc2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xodo Sign2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about e-signature tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dropbox Sign or Xodo Sign more popular in search?

This chart shows how often people search Google for Dropbox Sign and Xodo Sign by name. Each line represents a brand's share of searches for all six e-signature tools we track, month by month, from searches in New Zealand.

Dropbox Sign and Xodo Sign among e-signature tools in New Zealand, by month

Share of searches by month for Dropbox Sign, Xodo Sign. The figures are in the table below the chart.

View monthly share of searches table
MonthDocusignAdobe Acrobat SignDropbox SignsignNowPandaDocXodo Sign
Nov 202571.1%8.4%7.2%6.9%6.2%0.27%
Dec 202571%8.7%7.6%7.3%5.1%0.25%
Jan 202668.6%9.7%8.5%7.1%5.9%0.24%
Feb 202669.1%8.4%8.2%8.3%5.8%0.13%
Mar 202672%8.6%7.4%7%4.9%0.11%
Apr 202671.5%9%7.4%5.9%5.9%0.26%
May 202672%8.8%7%6.3%5.7%0.19%
Jun 202670.3%10.4%7.7%6%5.4%0.18%
Jul 202669.7%10%7.8%7.1%5.1%0.14%
Aug 202672.7%8.6%7.3%6.5%4.8%0.13%
Sep 202665.8%9.1%8.3%9.8%6.8%0.15%
Oct 202668.5%9%8.3%8%5.9%0.24%

How has branded search for Dropbox Sign and Xodo Sign changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand e-signature tools in October 2026?

2 changes
  1. In October 2026, Dropbox Sign rose from 4th to 3rd among e-signature tools in New Zealand.

  2. Estimated monthly branded searches for Xodo Sign in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.

How are Dropbox Sign’s and Xodo Sign’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Dropbox Sign’s and Xodo Sign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dropbox Sign

4 branded search terms

  • dropbox sign
  • dropbox sign documents
  • dropboxsign
  • hellosign

Xodo Sign

1 branded search term

  • xodo sign

How the Brand Demand Index is measured

Other head-to-heads among e-signature tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.