Dropbox Sign vs Xodo Sign:Which is more popular in New Zealand?
In October 2026, Dropbox Sign had more branded searches than Xodo Sign among e-signature tools in New Zealand. Dropbox Sign had about 1,040 branded searches, while Xodo Sign had 30. Dropbox Sign made up 8.3% of all e-signature tool searches we track, and Xodo Sign accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about e-signature tools, Dropbox Sign appeared in four of the five answers and Xodo Sign in two. Dropbox Sign was mentioned before Xodo Sign in four out of five answers.
Who do people search for more?
Dropbox Sign, about 35 searches for every 1 for Xodo Sign
Who does AI mention more?
Dropbox Sign, mentioned in 4 of 5 answers, Xodo Sign in 2
Who does AI recommend more?
Dropbox Sign, named ahead of Xodo Sign in 4 of 5 answers
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Top e-signature tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dropbox Sign was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xodo Sign was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Dropbox Sign was listed before Xodo Sign in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Docusign1st
Dropbox Sign2nd
Adobe Acrobat Sign3rd
PandaDoc4th
signNow5th
Xodo Sign6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Docusign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dropbox Sign4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Acrobat Sign3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
signNow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PandaDoc2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Xodo Sign2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about e-signature tools
5 answers
Asked ChatGPT
“Which e-signature tool should I use in New Zealand?”
Asked ChatGPT
“What are the best e-signature tools in New Zealand?”
Asked ChatGPT
“What's the best e-signature tool in New Zealand for contract signing?”
Searched Google, AI Overview
“e signature tools”
Searched Google, AI Overview
“digital signature software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dropbox Sign or Xodo Sign more popular in search?
This chart shows how often people search Google for Dropbox Sign and Xodo Sign by name. Each line represents a brand's share of searches for all six e-signature tools we track, month by month, from searches in New Zealand.
Share of searches by month for Dropbox Sign, Xodo Sign. The figures are in the table below the chart.
View monthly share of searches table
| Month | Docusign | Adobe Acrobat Sign | Dropbox Sign | signNow | PandaDoc | Xodo Sign |
|---|---|---|---|---|---|---|
| Nov 2025 | 71.1% | 8.4% | 7.2% | 6.9% | 6.2% | 0.27% |
| Dec 2025 | 71% | 8.7% | 7.6% | 7.3% | 5.1% | 0.25% |
| Jan 2026 | 68.6% | 9.7% | 8.5% | 7.1% | 5.9% | 0.24% |
| Feb 2026 | 69.1% | 8.4% | 8.2% | 8.3% | 5.8% | 0.13% |
| Mar 2026 | 72% | 8.6% | 7.4% | 7% | 4.9% | 0.11% |
| Apr 2026 | 71.5% | 9% | 7.4% | 5.9% | 5.9% | 0.26% |
| May 2026 | 72% | 8.8% | 7% | 6.3% | 5.7% | 0.19% |
| Jun 2026 | 70.3% | 10.4% | 7.7% | 6% | 5.4% | 0.18% |
| Jul 2026 | 69.7% | 10% | 7.8% | 7.1% | 5.1% | 0.14% |
| Aug 2026 | 72.7% | 8.6% | 7.3% | 6.5% | 4.8% | 0.13% |
| Sep 2026 | 65.8% | 9.1% | 8.3% | 9.8% | 6.8% | 0.15% |
| Oct 2026 | 68.5% | 9% | 8.3% | 8% | 5.9% | 0.24% |
How has branded search for Dropbox Sign and Xodo Sign changed in New Zealand over the last 12 months?
3 findings
- Dropbox Sign was ahead of Xodo Sign in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Dropbox Sign’s share of searches among e-signature tools in New Zealand moved from 7.2% to 8.3%, and its estimated monthly branded searches moved from 1.1K to 1K.
- Across the 12 months ending October 2026, Xodo Sign’s share of searches among e-signature tools in New Zealand moved from 0.27% to 0.24%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand e-signature tools in October 2026?
2 changes

In October 2026, Dropbox Sign rose from 4th to 3rd among e-signature tools in New Zealand.

Estimated monthly branded searches for Xodo Sign in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.
How are Dropbox Sign’s and Xodo Sign’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Dropbox Sign’s and Xodo Sign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dropbox Sign
4 branded search terms
- dropbox sign
- dropbox sign documents
- dropboxsign
- hellosign
Xodo Sign
1 branded search term
- xodo sign
Other head-to-heads among e-signature tools

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