Downie Stewart Lawyers vs Whitcombe Law:Which is more popular?
In September 2026, Downie Stewart Lawyers had more branded searches than Whitcombe Law among Dunedin law firms in New Zealand. Downie Stewart Lawyers had about 450 branded searches, while Whitcombe Law had 260. Downie Stewart Lawyers made up 18.8% of all Dunedin law firm searches we track, and Whitcombe Law accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, both Downie Stewart Lawyers and Whitcombe Law appeared in all three answers. Downie Stewart Lawyers was mentioned before Whitcombe Law in two out of three answers.
Who do people search for more?
Downie Stewart Lawyers, about 73% more searches than Whitcombe Law
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Downie Stewart Lawyers, named ahead of Whitcombe Law in 2 of 3 answers
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Top Dunedin law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Downie Stewart Lawyers and Whitcombe Law showed up in all three answers. Downie Stewart Lawyers was listed before Whitcombe Law in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Downie Stewart Lawyers3 of 3Named in 3 of 3 ChatGPT answers- Whitcombe Law3 of 3Named in 3 of 3 ChatGPT answers
- Rochelle Crossman Family Law3 of 3Named in 3 of 3 ChatGPT answers
- McMillan & Co3 of 3Named in 3 of 3 ChatGPT answers
Anderson Lloyd1 of 3Named in 1 of 3 ChatGPT answers
Wilkinson Rodgers1 of 3Named in 1 of 3 ChatGPT answers
Webb Farry0 of 3Named in 0 of 3 ChatGPT answers
O’Neill Devereux0 of 3Named in 0 of 3 ChatGPT answers
Klinkert Law0 of 3Named in 0 of 3 ChatGPT answers
Lucas & Lucas0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best law firms in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best law firm in Dunedin, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“employment lawyer dunedin”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Downie Stewart Lawyers or Whitcombe Law more popular in search?
This chart shows how often people search Google for Downie Stewart Lawyers and Whitcombe Law by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Downie Stewart Lawyers, Whitcombe Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anderson Lloyd | Downie Stewart Lawyers | Wilkinson Rodgers | Webb Farry | O’Neill Devereux | Whitcombe Law | Klinkert Law | Lucas & Lucas | Rochelle Crossman Family Law | Craig Paddon Lawyer | McMillan & Co |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 16% | 13.6% | 15.5% | 12.6% | 8.3% | 5.8% | 2.9% | 2.4% | 1.9% | 1.5% |
| Nov 2025 | 20.3% | 16.6% | 11.6% | 16.2% | 13.3% | 10.8% | 5% | 1.7% | 1.7% | 1.7% | 1.2% |
| Dec 2025 | 20.8% | 13.5% | 12% | 16.7% | 13.5% | 8.9% | 6.3% | 2.6% | 2.1% | 2.1% | 1.6% |
| Jan 2026 | 16.8% | 18.3% | 14.7% | 13.6% | 13.6% | 11% | 4.2% | 2.1% | 2.6% | 2.1% | 1% |
| Feb 2026 | 24.5% | 16.7% | 11.3% | 12.7% | 12.7% | 10.3% | 4.9% | 2% | 2% | 2% | 0.98% |
| Mar 2026 | 32.6% | 13.9% | 10.6% | 12.6% | 12.6% | 6.8% | 3.9% | 1.9% | 2.3% | 1.9% | 0.97% |
| Apr 2026 | 21.9% | 17.4% | 14.7% | 11.6% | 14.3% | 9.4% | 2.7% | 2.2% | 2.2% | 2.7% | 0.89% |
| May 2026 | 22.9% | 19.8% | 13% | 14.9% | 9.9% | 8% | 4.6% | 1.9% | 2.7% | 1.5% | 0.76% |
| Jun 2026 | 15.5% | 24% | 13.2% | 18.6% | 12.4% | 6.6% | 3.9% | 2.7% | 1.2% | 1.2% | 0.78% |
| Jul 2026 | 15% | 24.1% | 12.4% | 17.5% | 12% | 7.7% | 5.5% | 1.8% | 1.8% | 1.5% | 0.73% |
| Aug 2026 | 19.3% | 18.5% | 15.7% | 12.6% | 13% | 10.2% | 3.9% | 1.6% | 2% | 2.4% | 0.79% |
| Sep 2026 | 20.5% | 18.8% | 13.8% | 13.4% | 10.9% | 10.9% | 5% | 2.1% | 2.1% | 1.7% | 0.84% |
How has the Downie Stewart Lawyers and Whitcombe Law comparison changed over the last 12 months?
3 findings
- Downie Stewart Lawyers was ahead of Whitcombe Law in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Downie Stewart Lawyers’ share of searches among Dunedin law firms in New Zealand moved from 16% to 18.8%, and its estimated monthly branded searches moved from 330 to 450.
- Across the 12 months ending September 2026, Whitcombe Law’s share of searches among Dunedin law firms in New Zealand moved from 8.3% to 10.9%, and its estimated monthly branded searches moved from 170 to 260.
How did search popularity change for New Zealand Dunedin law firms in September 2026?
2 changes
In September 2026, Whitcombe Law gained share of searches among Dunedin law firms in New Zealand, from 10.2% to 10.9%.

Estimated monthly branded searches for Downie Stewart Lawyers in New Zealand rose 36.4% over 12 measured months, from 330 to 450 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Downie Stewart Lawyers’ and Whitcombe Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Downie Stewart Lawyers
4 branded search terms
- downie stewart
- downie stewart dunedin
- downie stewart lawyers
- downie stewart lawyers dunedin
Whitcombe Law
1 branded search term
- whitcombe law
Other head-to-heads among Dunedin law firms

Anderson Lloyd vs Downie Stewart Lawyers: compare popularity
Anderson Lloyd vs Wilkinson Rodgers: compare popularity
Anderson Lloyd vs Webb Farry: compare popularity
Anderson Lloyd vs O’Neill Devereux: compare popularity
Downie Stewart Lawyers vs Wilkinson Rodgers: compare popularity
Downie Stewart Lawyers vs Webb Farry: compare popularity

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