Brandwave

Dolphin Cartage vs Octane Logistics:Which is more popular?

In September 2026, Octane Logistics had more branded searches than Dolphin Cartage among vehicle transport companies in New Zealand. Octane Logistics had about 50 branded searches, while Dolphin Cartage had 30. Octane Logistics made up 0.71% of all vehicle transport company searches we track, and Dolphin Cartage accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about vehicle transport companies, Octane Logistics appeared in four of the five answers and Dolphin Cartage in none.

Among vehicle transport companies in New Zealand in September 2026

Who do people search for more?

Octane Logistics, about 67% more searches than Dolphin Cartage

Octane Logistics 50 searchesDolphin Cartage 30 searches

Who does AI mention more?

Octane Logistics, mentioned in 4 of 5 answers, Dolphin Cartage in 0

Octane Logistics in 4 of 5Dolphin Cartage in 0 of 5

Who does AI recommend more?

Octane Logistics, the only one of the two named

Octane Logistics first in 4Dolphin Cartage never named

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Top vehicle transport companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Octane Logistics was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dolphin Cartage did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASAP Car Transport1st
  2. Car Transport NZ Limited2nd
  3. Wise Move3rd
  4. Octane Logistics4th
  5. Carr & Haslam5th
  6. The Car Distribution Group–
  7. Auto Logistics–
  8. Dolphin Cartage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise Move5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASAP Car Transport5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Transport NZ Limited4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Octane Logistics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carr & Haslam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Car Distribution Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auto Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolphin Cartage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle transport companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dolphin Cartage or Octane Logistics more popular in search?

This chart shows how often people search Google for Dolphin Cartage and Octane Logistics by name. Each line represents a brand's share of searches for all eight vehicle transport companies we track, month by month, from searches in New Zealand.

Dolphin Cartage and Octane Logistics among vehicle transport companies in New Zealand, by month

Share of searches by month for Octane Logistics, Dolphin Cartage. The figures are in the table below the chart.

View monthly share of searches table
MonthWise MoveThe Car Distribution GroupCar Transport NZ LimitedCarr & HaslamAuto LogisticsASAP Car TransportOctane LogisticsDolphin Cartage
Oct 202547.2%19.3%9.4%9.4%10.4%2.8%0.52%0.92%
Nov 202545.6%22.3%7.5%9.1%10%3.3%1.1%1.1%
Dec 202540.9%24.8%10.2%8.3%9.3%4.5%0.71%1.3%
Jan 202646%22%9.2%9.2%7.4%4.1%0.64%1.4%
Feb 202639.5%23.9%12%9.8%9.4%3.5%0.68%1.2%
Mar 202643%22.4%10.5%10.5%8.4%3.8%0.6%0.84%
Apr 202648.6%21.6%8%9.7%7.4%3.5%0.54%0.67%
May 202648.8%19.9%8%9.8%8.8%3.5%0.54%0.54%
Jun 202649.5%19.8%6.6%12.1%7.4%3.6%0.69%0.41%
Jul 202644.9%24.8%7.4%9.1%8.7%4%0.62%0.46%
Aug 202642.3%21%10.5%10.5%9.8%4.7%0.58%0.73%
Sep 202641.2%25%10.2%10.2%9.2%3%0.71%0.43%

How has the Dolphin Cartage and Octane Logistics comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand vehicle transport companies in September 2026?

2 changes

  1. In September 2026, Octane Logistics rose from 8th to 7th among vehicle transport companies in New Zealand.

  2. In September 2026, Dolphin Cartage fell from 7th to 8th among vehicle transport companies in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dolphin Cartage’s and Octane Logistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dolphin Cartage

1 branded search term

  • dolphin cartage

Octane Logistics

1 branded search term

  • octane logistics

How the Brand Demand Index is measured

Other head-to-heads among vehicle transport companies

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