Document360 vs Guru:Which is more popular?
In September 2026, Guru had more branded searches than Document360 among internal knowledge management platforms in New Zealand. Guru had about 880 branded searches, while Document360 had 10. Guru made up 2.2% of all internal knowledge management platform searches we track, and Document360 accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about internal knowledge management platforms, Guru appeared in four of the five answers and Document360 in three. Guru was mentioned before Document360 in four out of five answers.
Who do people search for more?
Guru, about 88 searches for every 1 for Document360
Who does AI mention more?
Guru, mentioned in 4 of 5 answers, Document360 in 3
Who does AI recommend more?
Guru, named ahead of Document360 in 4 of 5 answers
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Top internal knowledge management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Guru was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Document360 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Guru was listed before Document360 in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Confluence1st
Notion2nd
SharePoint3rd- Guru4th
Document3605th
Slab6th
Nuclino–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SharePoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Slab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about internal knowledge management platforms
5 answers
Asked ChatGPT
“Which internal knowledge management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best internal knowledge management platforms in New Zealand?”
Asked ChatGPT
“What's the best internal knowledge management platform in New Zealand for team knowledge?”
Searched Google, AI Overview
“knowledge management platform”
Searched Google, AI Overview
“internal knowledge base”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Document360 or Guru more popular in search?
This chart shows how often people search Google for Document360 and Guru by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Guru, Document360. The figures are in the table below the chart.
View monthly share of searches table
| Month | SharePoint | Notion | Confluence | Slab | Guru | Nuclino | Document360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 42.5% | 9.8% | 5.3% | 2% | 0.2% | 0.07% |
| Nov 2025 | 39.2% | 41.6% | 11.6% | 5% | 2.3% | 0.19% | 0.08% |
| Dec 2025 | 35% | 45.3% | 10.2% | 6.7% | 2.5% | 0.18% | 0.07% |
| Jan 2026 | 31.5% | 50.3% | 9.4% | 6.3% | 2.3% | 0.13% | 0.08% |
| Feb 2026 | 33.3% | 52.6% | 8.1% | 4.3% | 1.6% | 0.11% | 0.07% |
| Mar 2026 | 36.5% | 47.8% | 8.9% | 4.8% | 1.8% | 0.1% | 0.1% |
| Apr 2026 | 41.6% | 43.9% | 8.3% | 4.4% | 1.7% | 0.16% | 0.05% |
| May 2026 | 40.2% | 42.5% | 9.8% | 5.3% | 2% | 0.16% | 0.04% |
| Jun 2026 | 40.6% | 43.1% | 9.9% | 4.3% | 2% | 0.11% | 0.07% |
| Jul 2026 | 41.5% | 43.8% | 8.3% | 4.4% | 2% | 0.09% | 0.05% |
| Aug 2026 | 40.4% | 42.3% | 9.8% | 5.4% | 2% | 0.11% | 0.07% |
| Sep 2026 | 44.7% | 38.2% | 8.9% | 5.9% | 2.2% | 0.05% | 0.02% |
How has the Document360 and Guru comparison changed over the last 12 months?
3 findings
- Guru was ahead of Document360 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Document360’s share of searches among internal knowledge management platforms in New Zealand moved from 0.07% to 0.02%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 12 months ending September 2026, Guru’s share of searches among internal knowledge management platforms in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand internal knowledge management platforms in September 2026?
1 change
Estimated monthly branded searches for Document360 in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Document360’s and Guru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Document360
1 branded search term
- document360
Guru
1 branded search term
- guru
Other head-to-heads among internal knowledge management platforms
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