DKW Recruitment Group vs Select Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Select Recruitment had more branded searches than DKW Recruitment Group among dunedin recruitment agencies in New Zealand. Select Recruitment was estimated to have 220 branded searches compared to DKW Recruitment Group’s 100, and held a 1% Share of Search versus DKW Recruitment Group’s 0.46%.
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Which is more popular in search, DKW Recruitment Group or Select Recruitment?
Compare Dunedin recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Select Recruitment, DKW Recruitment Group. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | Hays | Platinum Recruitment | Select Recruitment | DKW Recruitment Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.6% | 18.3% | 2.7% | 1.8% | 0.75% |
| Nov 2025 | 48.6% | 26.5% | 19.3% | 3.1% | 1.7% | 0.78% |
| Dec 2025 | 48.1% | 28.2% | 17.5% | 2.5% | 1.5% | 2.2% |
| Jan 2026 | 46.7% | 28.2% | 20.2% | 2.9% | 1.4% | 0.65% |
| Feb 2026 | 49.4% | 27.3% | 18.8% | 3% | 0.93% | 0.55% |
| Mar 2026 | 44.6% | 29.8% | 21.2% | 2.5% | 1.1% | 0.77% |
| Apr 2026 | 43.8% | 28.6% | 21.9% | 2.9% | 1.9% | 0.85% |
| May 2026 | 47.8% | 28.2% | 19.1% | 2.7% | 1.4% | 0.89% |
| Jun 2026 | 48.4% | 28.3% | 17.7% | 3% | 1.7% | 0.97% |
| Jul 2026 | 45.6% | 30.9% | 17.9% | 3.2% | 1.5% | 0.89% |
| Aug 2026 | 46.4% | 30.3% | 18.8% | 3% | 1% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
How has the DKW Recruitment Group and Select Recruitment comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: DKW Recruitment Group took it in December 2025, Select Recruitment took it in January 2026.
- Across the 11 months ending August 2026, DKW Recruitment Group’s estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 0.75% to 0.46%, and its estimated monthly branded searches moved from 180 to 100.
- Across the 11 months ending August 2026, Select Recruitment’s estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 1.8% to 1%, and its estimated monthly branded searches moved from 420 to 220.
How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?
2 changes
Estimated monthly branded searches for Select Recruitment in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.

Estimated monthly branded searches for DKW Recruitment Group in New Zealand fell 44.4% over 11 measured months, from 180 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DKW Recruitment Group’s and Select Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DKW Recruitment Group
5 branded search terms
- dkw dunedin
- dkw recruitment
- dkw recruitment dunedin
- dkw recruitment group
- dkw recruitment group dunedin
Select Recruitment
2 branded search terms
- select recruitment dunedin
- select recruitment nz

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.