Distinction Hotels vs Scenic Hotel Group:Which is more popular by branded search in New Zealand?
In August 2026, Distinction Hotels had more branded searches than Scenic Hotel Group among hotel chains in New Zealand. Distinction Hotels was estimated to have 5.6K branded searches compared to Scenic Hotel Group’s 2.3K, and held a 5.9% Share of Search versus Scenic Hotel Group’s 2.4%.
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Which is more popular in search, Distinction Hotels or Scenic Hotel Group?
Compare the hotel groups and chains travellers book with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Distinction Hotels, Scenic Hotel Group. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Sudima Hotels | Hilton | Accor | Millennium Hotels | Distinction Hotels | Heritage Hotels | Scenic Hotel Group | Quest Apartment Hotels |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 21.2% | 22.7% | 8.3% | 7.4% | 4.7% | 5.9% | 2.2% | 1.6% |
| Nov 2025 | 26.2% | 22.1% | 23.6% | 7.2% | 6.9% | 4.2% | 5.9% | 2.3% | 1.5% |
| Dec 2025 | 26.3% | 25.3% | 20.9% | 7% | 7.3% | 4% | 5.6% | 2.4% | 1.2% |
| Jan 2026 | 26.2% | 23.5% | 21.2% | 8% | 7% | 4% | 6.2% | 2.6% | 1.4% |
| Feb 2026 | 27% | 23.5% | 20.2% | 8.1% | 7.1% | 5.2% | 5.1% | 2.4% | 1.4% |
| Mar 2026 | 27.6% | 23.2% | 21.2% | 7.4% | 6.7% | 5.3% | 4.6% | 2.6% | 1.4% |
| Apr 2026 | 24.1% | 22.5% | 23.5% | 7.8% | 8% | 5% | 5.4% | 2.3% | 1.3% |
| May 2026 | 24.9% | 20.7% | 24.4% | 9.2% | 7.9% | 4.9% | 4.6% | 2% | 1.4% |
| Jun 2026 | 23.1% | 22.2% | 23% | 10.7% | 7.1% | 5.7% | 5% | 1.9% | 1.4% |
| Jul 2026 | 26.2% | 24.4% | 19.6% | 9.5% | 6.6% | 5.2% | 5% | 1.9% | 1.6% |
| Aug 2026 | 27.5% | 21.5% | 20.4% | 9% | 7% | 5.9% | 4.8% | 2.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Distinction Hotels and Scenic Hotel Group comparison changed over the last 12 months?
3 findings
- Distinction Hotels was ahead of Scenic Hotel Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Distinction Hotels’ estimated Share of Search among hotel chains in New Zealand moved from 4.7% to 5.9%, and its estimated monthly branded searches moved from 4.5K to 5.6K.
- Across the 11 months ending August 2026, Scenic Hotel Group’s estimated Share of Search among hotel chains in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 2.1K to 2.3K.
How did search popularity change for New Zealand hotel chains in August 2026?
1 change
In August 2026, Distinction Hotels gained estimated Share of Search among hotel chains in New Zealand, from 5.2% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Distinction Hotels’ and Scenic Hotel Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Distinction Hotels
7 branded search terms
- distinction hotel
- distinction hotel auckland
- distinction hotel chch
- distinction hotel group
- distinction hotel nz
- distinction hotel restaurant
- the distinction hotel
Scenic Hotel Group
9 branded search terms
- scenic hotel
- scenic hotel auckland
- scenic hotel group
- scenic hotel group auckland
- scenic hotel group near me
- scenic hotel group nz
- scenic hotel nz
- scenichotelgroup
- scenichotelgroup co nz
Put your own brand in this comparison
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