Dior Beauty vs Viktor&Rolf:Which is more popular by branded search in New Zealand?
In August 2026, Dior Beauty had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Dior Beauty was estimated to have 37.4K branded searches compared to Viktor&Rolf’s 1.9K, and held a 20.5% Share of Search versus Viktor&Rolf’s 1.1%.
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Which is more popular in search, Dior Beauty or Viktor&Rolf?
Compare the perfume and fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dior Beauty, Viktor&Rolf. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Dior Beauty and Viktor&Rolf comparison changed over the last 12 months?
3 findings
- Dior Beauty was ahead of Viktor&Rolf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among fragrance brands in New Zealand moved from 18.1% to 20.5%, and its estimated monthly branded searches moved from 29.1K to 37.4K.
- Across the 11 months ending August 2026, Viktor&Rolf’s estimated Share of Search among fragrance brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
How did search popularity change for New Zealand fragrance brands in August 2026?
2 changes
In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.
Estimated monthly branded searches for Viktor&Rolf in New Zealand rose 11.6% over 11 measured months, from 1.7K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dior Beauty’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dior Beauty
26 branded search terms
- dior
- dior backstage
- dior beauty
- dior cologne
- dior com
- dior eau de parfum
- dior foundation
- dior fragrance
- dior homme
- dior homme intense
- dior jadore perfume
- dior lipstick
- dior makeup
- dior makeup makeup
- dior makeup nz
- dior near me
- dior nz
- dior online
- dior perfume
- dior sauvage
- dior sauvage eau de toilette
- dior sauvage elixir
- galliano dior
- miss dior blooming bouquet
- miss dior eau de parfum
- miss dior parfum
Viktor&Rolf
15 branded search terms
- spicebomb extreme viktor and rolf
- viktor and rolf bonbon
- viktor and rolf bonbon parfum
- viktor and rolf flowerbomb
- viktor and rolf flowerbomb extreme
- viktor and rolf spicebomb
- viktor rolf com
- viktor&rolf eau de parfum
- viktor&rolf flowerbomb eau de parfum
- viktor&rolf flowerbomb perfume
- viktor&rolf fragrance
- viktor&rolf perfume
- viktor&rolf spicebomb eau de toilette
- viktorrolf
- viktorrolf perfume
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