How popular isViktor&Rolf in search?
In August 2026, there were an estimated 1.9K branded searches for Viktor&Rolf in New Zealand which is up 11.6% over the last 11 months. Viktor&Rolf holds 1.1% estimated Share of Search among New Zealand fragrance brands and is ranked 10th of 10 competitors for search popularity.
Dior Beauty20.5%
Chanel16.8%Yves Saint Laurent16.3%
Gucci14.4%Versace14.1%
Tom Ford7.3%
Jo Malone3.9%
Rabanne2.8%
Carolina Herrera2.8%
Viktor&Rolf1.1%
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Which fragrance brands compete with Viktor&Rolf?
Share of Search by month for Dior Beauty, Chanel, Yves Saint Laurent, Gucci, Versace, Tom Ford, Jo Malone, Rabanne, Carolina Herrera, Viktor&Rolf. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 20.5% | 37.4K | +24.8% | +1.9 points | |
| 2, held 2nd | 16.8% | 30.7K | +7.5% | -0.9 points | |
| 3, held 3rd | 16.3% | 29.7K | +11% | -0.3 points | |
| 4, held 4th | 14.4% | 26.2K | +6.4% | -0.9 points | |
| 5, held 5th | 14.1% | 25.7K | +22.8% | +1.1 points | |
| 6, held 6th | 7.3% | 13.4K | +11% | -0.1 points | |
| 7, held 7th | 3.9% | 7.1K | -5.1% | -0.7 points | |
| 8, held 8th | 2.8% | 5.2K | +17.1% | +0.1 points | |
| 9, held 9th | 2.8% | 5.2K | +21.3% | +0.2 points | |
| 10, held 10th | 1.1% | 1.9K | -17.6% | -0.4 points |
20.5%
held 1st · 37.4K estimated branded searches · +24.8% vs prior month · +1.9 points
2.
Chanel16.8%
held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · -0.9 points
16.3%
held 3rd · 29.7K estimated branded searches · +11% vs prior month · -0.3 points
4.
Gucci14.4%
held 4th · 26.2K estimated branded searches · +6.4% vs prior month · -0.9 points
5.
14.1%
held 5th · 25.7K estimated branded searches · +22.8% vs prior month · +1.1 points
6.
7.3%
held 6th · 13.4K estimated branded searches · +11% vs prior month · -0.1 points
3.9%
held 7th · 7.1K estimated branded searches · -5.1% vs prior month · -0.7 points
8.
Rabanne2.8%
held 8th · 5.2K estimated branded searches · +17.1% vs prior month · +0.1 points
2.8%
held 9th · 5.2K estimated branded searches · +21.3% vs prior month · +0.2 points
10.
Viktor&Rolf1.1%
held 10th · 1.9K estimated branded searches · -17.6% vs prior month · -0.4 points
Compare search popularity between Viktor&Rolf and its closest rivals
How has branded search demand for Viktor&Rolf changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Viktor&Rolf in New Zealand rose from 1.7K to 1.9K.
- Across the 11 months ending August 2026, Viktor&Rolf’s estimated Share of Search among fragrance brands in New Zealand held steady at 1.1%.
How did search popularity change for New Zealand fragrance brands in August 2026?
6 changes
In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.
In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.
In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.
In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.
Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.
How is Viktor&Rolf measured?
Brandwave collects information about searches that people make online using Viktor&Rolf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- spicebomb extreme viktor and rolf
- viktor and rolf bonbon
- viktor and rolf bonbon parfum
- viktor and rolf flowerbomb
- viktor and rolf flowerbomb extreme
- viktor and rolf spicebomb
- viktor rolf com
- viktor&rolf eau de parfum
- viktor&rolf flowerbomb eau de parfum
- viktor&rolf flowerbomb perfume
- viktor&rolf fragrance
- viktor&rolf perfume
- viktor&rolf spicebomb eau de toilette
- viktorrolf
- viktorrolf perfume
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Is Viktor&Rolf your brand?
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