Brandwave

Maison Francis Kurkdjian vs Viktor&Rolf:Which is more popular?

In September 2026, Maison Francis Kurkdjian had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Maison Francis Kurkdjian had about 1,000 branded searches, while Viktor&Rolf had 390. Maison Francis Kurkdjian made up 0.75% of all fragrance brand searches we track, and Viktor&Rolf accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Maison Francis Kurkdjian appeared in two of the five answers and Viktor&Rolf in none.

Among fragrance brands in New Zealand in September 2026

Who do people search for more?

Maison Francis Kurkdjian, about 3 searches for every 1 for Viktor&Rolf

Maison Francis Kurkdjian 1K searchesViktor&Rolf 390 searches

Who does AI mention more?

Maison Francis Kurkdjian, mentioned in 2 of 5 answers, Viktor&Rolf in 0

Maison Francis Kurkdjian in 2 of 5Viktor&Rolf in 0 of 5

Who does AI recommend more?

Maison Francis Kurkdjian, the only one of the two named

Maison Francis Kurkdjian first in 2Viktor&Rolf never named

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Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maison Francis Kurkdjian was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Viktor&Rolf did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dior Beauty1st
  2. Chanel2nd
  3. Tom Ford3rd
  4. Maison Francis Kurkdjian4th
  5. Yves Saint Laurent5th
  6. Versace6th
  7. Jo Malone7th
  8. Rabanne8th
  9. Le Labo9th
  10. +2 more
  11. Viktor&Rolf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chanel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tom Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jo Malone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Versace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Labo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maison Francis Kurkdjian2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rabanne1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Viktor&Rolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search?

This chart shows how often people search Google for Maison Francis Kurkdjian and Viktor&Rolf by name. Each line represents a brand's share of searches for all 12 fragrance brands we track, month by month, from searches in New Zealand.

Maison Francis Kurkdjian and Viktor&Rolf among fragrance brands in New Zealand, by month

Share of searches by month for Maison Francis Kurkdjian, Viktor&Rolf. The figures are in the table below the chart.

View monthly share of searches table
MonthYves Saint LaurentDior BeautyVersaceGucciChanelTom FordJo MaloneRabanneCarolina HerreraLe LaboMaison Francis KurkdjianViktor&Rolf
Oct 202517.7%16.7%18.4%17.4%11.4%8%4%2.7%1.5%1.1%0.72%0.34%
Nov 202518.7%17.3%18.5%16.7%11.7%6.1%4.6%2.6%1.8%1.1%0.51%0.37%
Dec 202519.5%16.9%17.1%15.2%13.4%5.7%5.2%3.4%1.7%0.98%0.61%0.37%
Jan 202619.3%17.5%16.9%16.6%13.6%6.1%3.5%2.6%1.7%1.1%0.63%0.37%
Feb 202618.2%17.3%16.3%17.3%14.6%5.9%3.7%3.1%1.5%0.99%0.72%0.29%
Mar 202618.2%18%15.9%16.3%14.1%6.2%4.3%2.7%2%1.2%0.67%0.4%
Apr 202618.2%18.2%16.5%17.2%12.8%6%4.1%2.8%2%1.2%0.65%0.27%
May 202616.2%18.6%16.8%16.1%16.8%5.4%3.7%2.4%1.8%1.2%0.55%0.35%
Jun 202617%16.4%13.9%14.4%23.4%5.7%3.1%2.8%1.5%1%0.58%0.26%
Jul 202619.4%18.2%14.8%15.8%14.6%6.4%4%2.9%1.7%1.1%0.51%0.39%
Aug 202618.9%21%15.7%14.1%13.9%6%3.5%3%1.7%1.2%0.53%0.36%
Sep 202620.1%19%15.8%14.6%12.1%6.4%4.4%3.1%2%1.4%0.75%0.29%

How has the Maison Francis Kurkdjian and Viktor&Rolf comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fragrance brands in September 2026?

1 change

  1. Estimated monthly branded searches for Maison Francis Kurkdjian in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Maison Francis Kurkdjian’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maison Francis Kurkdjian

1 branded search term

  • maison francis kurkdjian

Viktor&Rolf

5 branded search terms

  • viktor&rolf flowerbomb perfume
  • viktor&rolf fragrance
  • viktor&rolf perfume
  • viktorrolf
  • viktorrolf perfume

How the Brand Demand Index is measured

Other head-to-heads among fragrance brands

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