Brandwave

Devonport Chocolates vs Wellington Chocolate Factory:Which is more popular?

In September 2026, Wellington Chocolate Factory had more branded searches than Devonport Chocolates among artisan chocolatiers in New Zealand. Wellington Chocolate Factory had about 6,600 branded searches, while Devonport Chocolates had 5,400. Wellington Chocolate Factory made up 20.7% of all artisan chocolatier searches we track, and Devonport Chocolates accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about artisan chocolatiers, Wellington Chocolate Factory appeared in four of the five answers and Devonport Chocolates in two. Wellington Chocolate Factory was mentioned before Devonport Chocolates in three out of four answers.

Among artisan chocolatiers in New Zealand in September 2026

Who do people search for more?

Wellington Chocolate Factory, about 22% more searches than Devonport Chocolates

Wellington Chocolate Factory 6.6K searchesDevonport Chocolates 5.4K searches

Who does AI mention more?

Wellington Chocolate Factory, mentioned in 4 of 5 answers, Devonport Chocolates in 2

Wellington Chocolate Factory in 4 of 5Devonport Chocolates in 2 of 5

Who does AI recommend more?

Wellington Chocolate Factory, named ahead of Devonport Chocolates in 3 of 4 answers

Wellington Chocolate Factory first in 3Devonport Chocolates first in 1

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Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wellington Chocolate Factory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Devonport Chocolates was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wellington Chocolate Factory was listed before Devonport Chocolates in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foundry Chocolate1st
  2. House of Chocolate2nd
  3. Lucid Chocolatier3rd
  4. Honest Chocolat4th
  5. Wellington Chocolate Factory5th
  6. Bohemein6th
  7. Ocho7th
  8. Devonport Chocolates8th
  9. Hogarth Chocolate9th
  10. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artisan chocolatiers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Devonport Chocolates or Wellington Chocolate Factory more popular in search?

This chart shows how often people search Google for Devonport Chocolates and Wellington Chocolate Factory by name. Each line represents a brand's share of searches for all ten artisan chocolatiers we track, month by month, from searches in New Zealand.

Devonport Chocolates and Wellington Chocolate Factory among artisan chocolatiers in New Zealand, by month

Share of searches by month for Wellington Chocolate Factory, Devonport Chocolates. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesWellington Chocolate FactoryDevonport ChocolatesBohemeinHonest ChocolatHouse of ChocolateFoundry ChocolateOchoHogarth ChocolateLucid Chocolatier
Oct 202543.5%19.4%12.9%8.8%4.7%5.6%1.4%1.9%1.4%0.41%
Nov 202546.7%17%13.9%6.4%4.9%6.2%1.5%1.5%1.5%0.36%
Dec 202545.3%16.5%16.5%6.9%4.9%4.9%1.5%1.3%1.6%0.53%
Jan 202646.4%20.8%13.9%7.4%4.9%2.6%1.5%1.1%1.1%0.36%
Feb 202650.8%15.1%15.1%6.8%5.5%3.7%1.1%0.98%0.75%0.25%
Mar 202643.8%16%16%6.7%4.6%7%1.7%1.4%1.1%1.7%
Apr 202649.4%18%12%6.8%4.4%4.4%1.6%1.4%1.1%0.87%
May 202640%17.9%14.5%8.2%5.3%5.3%5.3%1.7%1.2%0.56%
Jun 202633.3%22.2%18.1%9%5.3%5.3%2.4%2.1%1.6%0.7%
Jul 202634.6%23%15.4%8.3%6.6%5.6%2.1%2.2%1.6%0.59%
Aug 202638.9%17.4%17.4%9.6%5.1%5.1%1.9%2.8%1.2%0.55%
Sep 202638%20.7%16.9%7.5%6%5%2.3%2.2%0.97%0.44%

How has the Devonport Chocolates and Wellington Chocolate Factory comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand artisan chocolatiers in September 2026?

2 changes

  1. In September 2026, Wellington Chocolate Factory overtook Devonport Chocolates to rank 2nd among artisan chocolatiers in New Zealand, with 20.7% of the searches.

  2. Estimated monthly branded searches for Devonport Chocolates in New Zealand rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Devonport Chocolates’ and Wellington Chocolate Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Devonport Chocolates

2 branded search terms

  • devonport chocolates
  • devonportchocolates

Wellington Chocolate Factory

1 branded search term

  • wellington chocolate factory

How the Brand Demand Index is measured

Other head-to-heads among artisan chocolatiers

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