De Lage Landen vs Speirs Finance:Which is more popular?
In September 2026, Speirs Finance had more branded searches than De Lage Landen among equipment finance in New Zealand. Speirs Finance had about 320 branded searches, while De Lage Landen had 90. Speirs Finance made up 2.2% of all equipment finance searches we track, and De Lage Landen accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about equipment finance, Speirs Finance appeared in three of the five answers and De Lage Landen in none.
Who do people search for more?
Speirs Finance, about 4 searches for every 1 for De Lage Landen
Who does AI mention more?
Speirs Finance, mentioned in 3 of 5 answers, De Lage Landen in 0
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Top equipment finance in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Speirs Finance was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. De Lage Landen did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Finance New Zealand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UDC Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Speirs Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
De Lage Landen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FlexiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about equipment finance
5 answers
Asked ChatGPT
“Which equipment finance provider should I use in New Zealand?”
Asked ChatGPT
“What are the best equipment finance providers in New Zealand?”
Asked ChatGPT
“What's the best equipment finance provider in New Zealand for new machinery?”
Searched Google, AI Overview
“equipment finance nz”
Searched Google, AI Overview
“machinery finance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is De Lage Landen or Speirs Finance more popular in search?
This chart shows how often people search Google for De Lage Landen and Speirs Finance by name. Each line represents a brand's share of searches for all five equipment finance we track, month by month, from searches in New Zealand.
Share of searches by month for Speirs Finance, De Lage Landen. The figures are in the table below the chart.
View monthly share of searches table
| Month | UDC Finance | Finance New Zealand | Speirs Finance | De Lage Landen | FlexiRent |
|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 3.1% | 3.1% | 1.1% | 0.32% |
| Nov 2025 | 92.9% | 3.1% | 2.5% | 1.1% | 0.32% |
| Dec 2025 | 94.4% | 2.6% | 2.1% | 0.56% | 0.4% |
| Jan 2026 | 94.9% | 2.6% | 1.7% | 0.6% | 0.2% |
| Feb 2026 | 93.3% | 3.1% | 2.1% | 1.1% | 0.4% |
| Mar 2026 | 93.6% | 3.1% | 2.1% | 0.92% | 0.2% |
| Apr 2026 | 94.5% | 2.7% | 1.8% | 0.77% | 0.21% |
| May 2026 | 93.2% | 3.1% | 2.5% | 0.88% | 0.32% |
| Jun 2026 | 93.8% | 3.1% | 2.1% | 0.72% | 0.26% |
| Jul 2026 | 94.8% | 2.6% | 1.7% | 0.73% | 0.13% |
| Aug 2026 | 94.4% | 2.6% | 2.1% | 0.73% | 0.2% |
| Sep 2026 | 94.1% | 2.7% | 2.2% | 0.63% | 0.35% |
How has the De Lage Landen and Speirs Finance comparison changed over the last 12 months?
3 findings
- Speirs Finance was ahead of De Lage Landen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De Lage Landen’s share of searches among equipment finance in New Zealand moved from 1.1% to 0.63%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, Speirs Finance’s share of searches among equipment finance in New Zealand moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand equipment finance in September 2026?
2 changes
Estimated monthly branded searches for De Lage Landen in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
Estimated monthly branded searches for Speirs Finance in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using De Lage Landen’s and Speirs Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De Lage Landen
1 branded search term
- de lage landen
Speirs Finance
1 branded search term
- speirs finance
Other head-to-heads among equipment finance
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