Equipment finance in New Zealand:Which are most popular?
In September 2026, UDC Finance was the most searched equipment finance in New Zealand, accounting for 94.1% of all searches among the five finance we track. When we checked with ChatGPT and Google AI Overviews, Finance New Zealand was mentioned most often, in four of the five answers. UDC Finance was recommended most often, coming first in all three responses that gave a list.
UDC FinanceShare of searches 94.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Finance New ZealandShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Speirs FinanceShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
De Lage LandenShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FlexiRentShare of searches 0.35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top equipment finance in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Finance New Zealand was mentioned most often, in four of the five answers. UDC Finance was recommended most often, coming first in all three answers that gave a list. Finance New Zealand was second, and Speirs Finance was third. De Lage Landen, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Finance New Zealand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UDC Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Speirs Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- De Lage Landen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FlexiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about equipment finance
5 answers
Asked ChatGPT
“Which equipment finance provider should I use in New Zealand?”
Asked ChatGPT
“What are the best equipment finance providers in New Zealand?”
Asked ChatGPT
“What's the best equipment finance provider in New Zealand for new machinery?”
Searched Google, AI Overview
“equipment finance nz”
Searched Google, AI Overview
“machinery finance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which equipment finance do people search for most?
This chart shows how often people search Google for each equipment finance by name. Each line represents a brand's share of searches for all five equipment finance we track, month by month, from searches in New Zealand.
Share of searches by month for UDC Finance, Finance New Zealand, Speirs Finance. The figures are in the table below the chart.
View monthly share of searches table
| Month | UDC Finance | Finance New Zealand | Speirs Finance | De Lage Landen | FlexiRent |
|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 3.1% | 3.1% | 1.1% | 0.32% |
| Nov 2025 | 92.9% | 3.1% | 2.5% | 1.1% | 0.32% |
| Dec 2025 | 94.4% | 2.6% | 2.1% | 0.56% | 0.4% |
| Jan 2026 | 94.9% | 2.6% | 1.7% | 0.6% | 0.2% |
| Feb 2026 | 93.3% | 3.1% | 2.1% | 1.1% | 0.4% |
| Mar 2026 | 93.6% | 3.1% | 2.1% | 0.92% | 0.2% |
| Apr 2026 | 94.5% | 2.7% | 1.8% | 0.77% | 0.21% |
| May 2026 | 93.2% | 3.1% | 2.5% | 0.88% | 0.32% |
| Jun 2026 | 93.8% | 3.1% | 2.1% | 0.72% | 0.26% |
| Jul 2026 | 94.8% | 2.6% | 1.7% | 0.73% | 0.13% |
| Aug 2026 | 94.4% | 2.6% | 2.1% | 0.73% | 0.2% |
| Sep 2026 | 94.1% | 2.7% | 2.2% | 0.63% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.1% | 13.5K | -5.6% | -0.3 points | |
| 2, held 2nd | 2.7% | 390 | 0% | +0.1 points | |
| 3, held 3rd | 2.2% | 320 | 0% | +0.1 points | |
| 4, held 4th | 0.63% | 90 | -18.2% | -0.1 points | |
| 5, held 5th | 0.35% | 50 | +66.7% | +0.2 points |
94.1%
Held 1st. 13.5K estimated branded searches, -5.6% vs prior month. Share -0.3 points.
2.7%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
2.2%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.63%
Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.35%
Held 5th. 50 estimated branded searches, +66.7% vs prior month. Share +0.2 points.
Which brand is most popular in search among equipment finance in New Zealand?
5 brands
In September 2026, UDC Finance was the most searched among equipment finance in New Zealand, with an estimated 13.5K branded searches, 94.1% of all searches for the five we track. Finance New Zealand is in 2nd place, 91.4 percentage points behind at 2.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| UDC Finance | 92.4% → 94.1% | 94.9%Jan 2026 | 92.4%Oct 2025 | 1st |
| Finance New Zealand | 3.1% → 2.7% | 3.1%Jun 2026 | 2.6%Aug 2026 | 2nd |
| Speirs Finance | 3.1% → 2.2% | 3.1%Oct 2025 | 1.7%Jul 2026 | 3rd |
| De Lage Landen | 1.1% → 0.63% | 1.1%Feb 2026 | 0.56%Dec 2025 | 4th |
| FlexiRent | 0.32% → 0.35% | 0.4%Dec 2025 | 0.13%Jul 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, UDC Finance’s share of searches among equipment finance in New Zealand increased from 92.4% to 94.1%.
- Across the 12 months ending September 2026, Speirs Finance’s share of searches among equipment finance in New Zealand decreased from 3.1% to 2.2%.
- Across the 12 months ending September 2026, UDC Finance’s share of searches among equipment finance in New Zealand peaked at 94.9% in January 2026 and was lowest at 92.4% in October 2025.
- Across the 12 months ending September 2026, Speirs Finance’s share of searches among equipment finance in New Zealand peaked at 3.1% in October 2025 and was lowest at 1.7% in July 2026.
- Across the 12 months ending September 2026, Finance New Zealand, De Lage Landen and FlexiRent held steady: their share of searches among equipment finance in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand equipment finance in September 2026?
4 changes
Estimated monthly branded searches for FlexiRent in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
Estimated monthly branded searches for UDC Finance in New Zealand rose 15.4% over 12 measured months, from 11.7K to 13.5K in September 2026.
Estimated monthly branded searches for De Lage Landen in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
Estimated monthly branded searches for Speirs Finance in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted for equipment finance?
8 search terms
Each brand's share of searches among equipment finance comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
UDC Finance
3 branded search terms
- udc
- udc finance
- udcfinance
Finance New Zealand
1 branded search term
- finance new zealand
Speirs Finance
1 branded search term
- speirs finance
De Lage Landen
1 branded search term
- de lage landen
FlexiRent
2 branded search terms
- flexirent
- flexirent nz
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