Brandwave

Speirs Finance vs UDC Finance:Which is more popular?

In September 2026, UDC Finance had more branded searches than Speirs Finance among equipment finance in New Zealand. UDC Finance had about 13,500 branded searches, while Speirs Finance had 320. UDC Finance made up 94.1% of all equipment finance searches we track, and Speirs Finance accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about equipment finance, Speirs Finance and UDC Finance each appeared in three of the five answers. UDC Finance was mentioned before Speirs Finance in every answer.

Among equipment finance in New Zealand in September 2026

Who do people search for more?

UDC Finance, about 42 searches for every 1 for Speirs Finance

UDC Finance 13.5K searchesSpeirs Finance 320 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Speirs Finance in 3 of 5UDC Finance in 3 of 5

Who does AI recommend more?

UDC Finance, named ahead of Speirs Finance in every answer

UDC Finance first in 3Speirs Finance never first

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Top equipment finance in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speirs Finance was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. UDC Finance was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UDC Finance was listed before Speirs Finance in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UDC Finance1st
  2. Finance New Zealand2nd
  3. Speirs Finance3rd
  4. De Lage Landen–
  5. FlexiRent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Finance New Zealand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UDC Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speirs Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De Lage Landen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlexiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about equipment finance

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Speirs Finance or UDC Finance more popular in search?

This chart shows how often people search Google for Speirs Finance and UDC Finance by name. Each line represents a brand's share of searches for all five equipment finance we track, month by month, from searches in New Zealand.

Speirs Finance and UDC Finance among equipment finance in New Zealand, by month

Share of searches by month for UDC Finance, Speirs Finance. The figures are in the table below the chart.

View monthly share of searches table
MonthUDC FinanceFinance New ZealandSpeirs FinanceDe Lage LandenFlexiRent
Oct 202592.4%3.1%3.1%1.1%0.32%
Nov 202592.9%3.1%2.5%1.1%0.32%
Dec 202594.4%2.6%2.1%0.56%0.4%
Jan 202694.9%2.6%1.7%0.6%0.2%
Feb 202693.3%3.1%2.1%1.1%0.4%
Mar 202693.6%3.1%2.1%0.92%0.2%
Apr 202694.5%2.7%1.8%0.77%0.21%
May 202693.2%3.1%2.5%0.88%0.32%
Jun 202693.8%3.1%2.1%0.72%0.26%
Jul 202694.8%2.6%1.7%0.73%0.13%
Aug 202694.4%2.6%2.1%0.73%0.2%
Sep 202694.1%2.7%2.2%0.63%0.35%

How has the Speirs Finance and UDC Finance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand equipment finance in September 2026?

2 changes

  1. Estimated monthly branded searches for UDC Finance in New Zealand rose 15.4% over 12 measured months, from 11.7K to 13.5K in September 2026.

  2. Estimated monthly branded searches for Speirs Finance in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Speirs Finance’s and UDC Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Speirs Finance

1 branded search term

  • speirs finance

UDC Finance

3 branded search terms

  • udc
  • udc finance
  • udcfinance

How the Brand Demand Index is measured

Other head-to-heads among equipment finance

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