Brandwave

How popular isSpeirs Finance?

In September 2026, people searched for Speirs Finance by name about 320 times in New Zealand, a 17.9% decrease from the previous year. These searches made up 2.2% of all New Zealand equipment finance searches, placing Speirs Finance third out of five brands. When we asked both ChatGPT and Google AI Overviews about equipment finance, Speirs Finance appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Speirs Finance is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. UDC FinanceShare of searches 94.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Finance New ZealandShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Speirs FinanceShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. De Lage LandenShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FlexiRentShare of searches 0.35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top equipment finance in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speirs Finance was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Speirs Finance is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UDC Finance1st
  2. Finance New Zealand2nd
  3. Speirs Finance3rd
  4. De Lage Landen–
  5. FlexiRent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Finance New Zealand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UDC Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speirs Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De Lage Landen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlexiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about equipment finance

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which equipment finance compete with Speirs Finance?

Speirs Finance against equipment finance in New Zealand, by month

Share of searches by month for UDC Finance, Finance New Zealand, Speirs Finance. The figures are in the table below the chart.

View monthly share of searches table
MonthUDC FinanceFinance New ZealandSpeirs FinanceDe Lage LandenFlexiRent
Oct 202592.4%3.1%3.1%1.1%0.32%
Nov 202592.9%3.1%2.5%1.1%0.32%
Dec 202594.4%2.6%2.1%0.56%0.4%
Jan 202694.9%2.6%1.7%0.6%0.2%
Feb 202693.3%3.1%2.1%1.1%0.4%
Mar 202693.6%3.1%2.1%0.92%0.2%
Apr 202694.5%2.7%1.8%0.77%0.21%
May 202693.2%3.1%2.5%0.88%0.32%
Jun 202693.8%3.1%2.1%0.72%0.26%
Jul 202694.8%2.6%1.7%0.73%0.13%
Aug 202694.4%2.6%2.1%0.73%0.2%
Sep 202694.1%2.7%2.2%0.63%0.35%

  1. 1.UDC Finance

    94.1%

    Held 1st. 13.5K estimated branded searches, -5.6% vs prior month. Share -0.3 points.

  2. 2.Finance New Zealand

    2.7%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Speirs Finance

    2.2%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.De Lage Landen

    0.63%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.FlexiRent

    0.35%

    Held 5th. 50 estimated branded searches, +66.7% vs prior month. Share +0.2 points.

Compare popularity between Speirs Finance and its closest rivals

Every comparison with Speirs Finance

3 comparisons

How has branded search demand for Speirs Finance changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Speirs Finance in New Zealand fell from 390 to 320.
  • Across the 12 months ending September 2026, Speirs Finance’s share of searches among equipment finance in New Zealand decreased from 3.1% to 2.2%.
  • Across the 12 months ending September 2026, Speirs Finance’s share of searches among equipment finance in New Zealand peaked at 3.1% in October 2025 and was lowest at 1.7% in July 2026.

How did search popularity change for New Zealand equipment finance in September 2026?

4 changes

  1. Estimated monthly branded searches for FlexiRent in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

  2. Estimated monthly branded searches for UDC Finance in New Zealand rose 15.4% over 12 measured months, from 11.7K to 13.5K in September 2026.

  3. Estimated monthly branded searches for De Lage Landen in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

  4. Estimated monthly branded searches for Speirs Finance in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Speirs Finance’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Speirs Finance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • speirs finance

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How the Brand Demand Index is measured

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