Brandwave

How popular isDe Lage Landen?

In September 2026, people searched for De Lage Landen by name about 90 times in New Zealand, a 35.7% decrease from the previous year. These searches made up 0.63% of all New Zealand equipment finance searches, placing De Lage Landen fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about equipment finance, De Lage Landen did not appear in any of the answers.

Search and AI answers in September 2026

De Lage Landen is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. UDC FinanceShare of searches 94.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Finance New ZealandShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Speirs FinanceShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. De Lage LandenShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FlexiRentShare of searches 0.35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
De Lage Landen website (opens in a new tab)

Follow De Lage Landen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top equipment finance in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, De Lage Landen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UDC Finance1st
  2. Finance New Zealand2nd
  3. Speirs Finance3rd
  4. De Lage Landen–
  5. FlexiRent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Finance New Zealand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UDC Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speirs Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De Lage Landen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlexiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about equipment finance

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which equipment finance compete with De Lage Landen?

De Lage Landen against equipment finance in New Zealand, by month

Share of searches by month for UDC Finance, Finance New Zealand, Speirs Finance, De Lage Landen. The figures are in the table below the chart.

View monthly share of searches table
MonthUDC FinanceFinance New ZealandSpeirs FinanceDe Lage LandenFlexiRent
Oct 202592.4%3.1%3.1%1.1%0.32%
Nov 202592.9%3.1%2.5%1.1%0.32%
Dec 202594.4%2.6%2.1%0.56%0.4%
Jan 202694.9%2.6%1.7%0.6%0.2%
Feb 202693.3%3.1%2.1%1.1%0.4%
Mar 202693.6%3.1%2.1%0.92%0.2%
Apr 202694.5%2.7%1.8%0.77%0.21%
May 202693.2%3.1%2.5%0.88%0.32%
Jun 202693.8%3.1%2.1%0.72%0.26%
Jul 202694.8%2.6%1.7%0.73%0.13%
Aug 202694.4%2.6%2.1%0.73%0.2%
Sep 202694.1%2.7%2.2%0.63%0.35%

  1. 1.UDC Finance

    94.1%

    Held 1st. 13.5K estimated branded searches, -5.6% vs prior month. Share -0.3 points.

  2. 2.Finance New Zealand

    2.7%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Speirs Finance

    2.2%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.De Lage Landen

    0.63%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.FlexiRent

    0.35%

    Held 5th. 50 estimated branded searches, +66.7% vs prior month. Share +0.2 points.

Compare popularity between De Lage Landen and its closest rivals

Every comparison with De Lage Landen

3 comparisons

How has branded search demand for De Lage Landen changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for De Lage Landen in New Zealand fell from 140 to 90.
  • Across the 12 months ending September 2026, De Lage Landen’s share of searches among equipment finance in New Zealand held steady, from 1.1% to 0.63%.

How did search popularity change for New Zealand equipment finance in September 2026?

4 changes

  1. Estimated monthly branded searches for FlexiRent in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

  2. Estimated monthly branded searches for UDC Finance in New Zealand rose 15.4% over 12 measured months, from 11.7K to 13.5K in September 2026.

  3. Estimated monthly branded searches for De Lage Landen in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

  4. Estimated monthly branded searches for Speirs Finance in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are De Lage Landen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using De Lage Landen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • de lage landen

Do you work for De Lage Landen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is De Lage Landen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free