De Lage Landen vs FlexiRent:Which is more popular?
In September 2026, De Lage Landen had more branded searches than FlexiRent among equipment finance in New Zealand. De Lage Landen had about 90 branded searches, while FlexiRent had 50. De Lage Landen made up 0.63% of all equipment finance searches we track, and FlexiRent accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about equipment finance, neither De Lage Landen nor FlexiRent appeared in any of the five answers.
Who do people search for more?
De Lage Landen, about 80% more searches than FlexiRent
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top equipment finance in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither De Lage Landen nor FlexiRent showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Finance New Zealand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UDC Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Speirs Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- De Lage Landen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FlexiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about equipment finance
5 answers
Asked ChatGPT
“Which equipment finance provider should I use in New Zealand?”
Asked ChatGPT
“What are the best equipment finance providers in New Zealand?”
Asked ChatGPT
“What's the best equipment finance provider in New Zealand for new machinery?”
Searched Google, AI Overview
“equipment finance nz”
Searched Google, AI Overview
“machinery finance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is De Lage Landen or FlexiRent more popular in search?
This chart shows how often people search Google for De Lage Landen and FlexiRent by name. Each line represents a brand's share of searches for all five equipment finance we track, month by month, from searches in New Zealand.
Share of searches by month for De Lage Landen, FlexiRent. The figures are in the table below the chart.
View monthly share of searches table
| Month | UDC Finance | Finance New Zealand | Speirs Finance | De Lage Landen | FlexiRent |
|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 3.1% | 3.1% | 1.1% | 0.32% |
| Nov 2025 | 92.9% | 3.1% | 2.5% | 1.1% | 0.32% |
| Dec 2025 | 94.4% | 2.6% | 2.1% | 0.56% | 0.4% |
| Jan 2026 | 94.9% | 2.6% | 1.7% | 0.6% | 0.2% |
| Feb 2026 | 93.3% | 3.1% | 2.1% | 1.1% | 0.4% |
| Mar 2026 | 93.6% | 3.1% | 2.1% | 0.92% | 0.2% |
| Apr 2026 | 94.5% | 2.7% | 1.8% | 0.77% | 0.21% |
| May 2026 | 93.2% | 3.1% | 2.5% | 0.88% | 0.32% |
| Jun 2026 | 93.8% | 3.1% | 2.1% | 0.72% | 0.26% |
| Jul 2026 | 94.8% | 2.6% | 1.7% | 0.73% | 0.13% |
| Aug 2026 | 94.4% | 2.6% | 2.1% | 0.73% | 0.2% |
| Sep 2026 | 94.1% | 2.7% | 2.2% | 0.63% | 0.35% |
How has the De Lage Landen and FlexiRent comparison changed over the last 12 months?
3 findings
- De Lage Landen was ahead of FlexiRent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De Lage Landen’s share of searches among equipment finance in New Zealand moved from 1.1% to 0.63%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, FlexiRent’s share of searches among equipment finance in New Zealand moved from 0.32% to 0.35%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand equipment finance in September 2026?
2 changes
Estimated monthly branded searches for FlexiRent in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
Estimated monthly branded searches for De Lage Landen in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using De Lage Landen’s and FlexiRent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De Lage Landen
1 branded search term
- de lage landen
FlexiRent
2 branded search terms
- flexirent
- flexirent nz
Other head-to-heads among equipment finance
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