Cunningham Amps vs TC Electronic:Which is more popular?
In September 2026, TC Electronic had more branded searches than Cunningham Amps among guitar pedal brands in New Zealand. TC Electronic had about 80 branded searches, while Cunningham Amps had 20. TC Electronic made up 6.1% of all guitar pedal brand searches we track, and Cunningham Amps accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about guitar pedal brands, Cunningham Amps and TC Electronic each appeared in two of the five answers. TC Electronic was mentioned before Cunningham Amps in two out of three answers that named either.
Who do people search for more?
TC Electronic, about 4 searches for every 1 for Cunningham Amps
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
TC Electronic, named ahead of Cunningham Amps in 2 of 3 answers
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Top guitar pedal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cunningham Amps was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TC Electronic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TC Electronic was listed before Cunningham Amps in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Boss1st
Strymon2nd
Electro-Harmonix3rd- TC Electronic4th
MXR5th
JHS Pedals6th
Cunningham Amps7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar pedal brands
5 answers
Asked ChatGPT
“Which guitar pedal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar pedal brands in New Zealand?”
Asked ChatGPT
“What's the best guitar pedal brand in New Zealand for a pedalboard?”
Searched Google, AI Overview
“best guitar pedals”
Searched Google, AI Overview
“guitar effects pedals nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cunningham Amps or TC Electronic more popular in search?
This chart shows how often people search Google for Cunningham Amps and TC Electronic by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from searches in New Zealand.
Share of searches by month for TC Electronic, Cunningham Amps. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electro-Harmonix | Boss | MXR | TC Electronic | JHS Pedals | Strymon | Cunningham Amps |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 14.1% | 7% | 6.3% | 8.6% | 5.5% | 0.78% |
| Nov 2025 | 60.2% | 13% | 4.9% | 6.5% | 8.9% | 4.1% | 2.4% |
| Dec 2025 | 56.1% | 12.9% | 5.3% | 6.1% | 10.6% | 6.8% | 2.3% |
| Jan 2026 | 64.3% | 11.3% | 6.1% | 5.2% | 6.1% | 6.1% | 0.87% |
| Feb 2026 | 55% | 18.9% | 6.3% | 5.4% | 6.3% | 6.3% | 1.8% |
| Mar 2026 | 53.6% | 27.5% | 4.3% | 4.3% | 5.1% | 3.6% | 1.4% |
| Apr 2026 | 61.2% | 15.7% | 4.1% | 6.6% | 5.8% | 4.1% | 2.5% |
| May 2026 | 56.5% | 17.6% | 6.1% | 6.1% | 6.9% | 3.8% | 3.1% |
| Jun 2026 | 60.7% | 11.5% | 4.9% | 8.2% | 9% | 4.1% | 1.6% |
| Jul 2026 | 60.2% | 12.2% | 6.5% | 8.1% | 5.7% | 5.7% | 1.6% |
| Aug 2026 | 61.7% | 10% | 8.3% | 6.7% | 5.8% | 5.8% | 1.7% |
| Sep 2026 | 67.4% | 9.8% | 6.1% | 6.1% | 5.3% | 3.8% | 1.5% |
How has the Cunningham Amps and TC Electronic comparison changed over the last 12 months?
3 findings
- TC Electronic was ahead of Cunningham Amps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cunningham Amps’ share of searches among guitar pedal brands in New Zealand moved from 0.78% to 1.5%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar pedal brands in New Zealand moved from 6.3% to 6.1%, and its estimated monthly branded searches held steady at 80.
How did search popularity change for New Zealand guitar pedal brands in September 2026?
2 changes
In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%.
Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cunningham Amps’ and TC Electronic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cunningham Amps
1 branded search term
- cunningham amps
TC Electronic
2 branded search terms
- tc electronic
- tc electronic pedal
Other head-to-heads among guitar pedal brands
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