Cruickshank Pryde vs French Burt Partners:Which is more popular?
In September 2026, Cruickshank Pryde had more branded searches than French Burt Partners among Invercargill law firms in New Zealand. Cruickshank Pryde had about 310 branded searches, while French Burt Partners had 80. Cruickshank Pryde made up 17% of all Invercargill law firm searches we track, and French Burt Partners accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about Invercargill law firms, Cruickshank Pryde appeared in three of the four answers and French Burt Partners in one. Cruickshank Pryde was mentioned before French Burt Partners in every answer that named either.
Who do people search for more?
Cruickshank Pryde, about 4 searches for every 1 for French Burt Partners
Who does AI mention more?
Cruickshank Pryde, mentioned in 3 of 4 answers, French Burt Partners in 1
Who does AI recommend more?
Cruickshank Pryde, named ahead of French Burt Partners in 2 of 2 answers
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Top Invercargill law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cruickshank Pryde was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. French Burt Partners was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Cruickshank Pryde was listed before French Burt Partners in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AWS Legal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Cruickshank Pryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eagles Eagles & Redpath3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Scholefield Law3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ward Adams Bryan-Lamb3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mee & Henry3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
PRLaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
French Burt Partners1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Walker Murdoch Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best law firms in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best law firm in Invercargill, New Zealand for property matters?”
Searched Google, AI Overview
“invercargill law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property lawyer invercargill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cruickshank Pryde or French Burt Partners more popular in search?
This chart shows how often people search Google for Cruickshank Pryde and French Burt Partners by name. Each line represents a brand's share of searches for all nine Invercargill law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Cruickshank Pryde, French Burt Partners. The figures are in the table below the chart.
View monthly share of searches table
| Month | AWS Legal | PRLaw | Cruickshank Pryde | Eagles Eagles & Redpath | Walker Murdoch Law | Scholefield Law | French Burt Partners | Ward Adams Bryan-Lamb | Mee & Henry |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 17.2% | 26% | 7.7% | 7.1% | 5.3% | 5.9% | 5.9% | 3% |
| Nov 2025 | 22.7% | 20.1% | 23.2% | 8.2% | 7.7% | 5.7% | 4.1% | 5.2% | 3.1% |
| Dec 2025 | 17.9% | 22.2% | 22.8% | 9.9% | 9.3% | 5.6% | 4.3% | 4.9% | 3.1% |
| Jan 2026 | 20.3% | 18.2% | 23.6% | 8.8% | 10.1% | 6.1% | 2.7% | 6.8% | 3.4% |
| Feb 2026 | 21.2% | 17.1% | 24.7% | 7.6% | 9.4% | 8.2% | 2.9% | 5.9% | 2.9% |
| Mar 2026 | 26.7% | 16% | 22.3% | 9.2% | 8.7% | 5.3% | 3.9% | 4.9% | 2.9% |
| Apr 2026 | 23% | 16.8% | 25.5% | 11.8% | 6.2% | 6.8% | 3.1% | 3.7% | 3.1% |
| May 2026 | 21.9% | 20.2% | 20.2% | 15.7% | 5.6% | 5.1% | 3.4% | 4.5% | 3.4% |
| Jun 2026 | 24.5% | 18.1% | 21.6% | 11.3% | 7.4% | 5.4% | 2.9% | 4.9% | 3.9% |
| Jul 2026 | 23.3% | 14.8% | 25% | 13.1% | 6.8% | 6.3% | 4.5% | 3.4% | 2.8% |
| Aug 2026 | 22.9% | 16.5% | 18.8% | 13.5% | 8.8% | 6.5% | 4.7% | 4.7% | 3.5% |
| Sep 2026 | 23.6% | 19.8% | 17% | 12.6% | 9.9% | 4.9% | 4.4% | 4.4% | 3.3% |
How has the Cruickshank Pryde and French Burt Partners comparison changed over the last 12 months?
3 findings
- Cruickshank Pryde was ahead of French Burt Partners in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cruickshank Pryde’s share of searches among Invercargill law firms in New Zealand moved from 26% to 17%, and its estimated monthly branded searches moved from 440 to 310.
- Across the 12 months ending September 2026, French Burt Partners’ share of searches among Invercargill law firms in New Zealand moved from 5.9% to 4.4%, and its estimated monthly branded searches moved from 100 to 80.
How did search popularity change for New Zealand Invercargill law firms in September 2026?
3 changes
In September 2026, PRLaw overtook Cruickshank Pryde to rank 2nd among Invercargill law firms in New Zealand, with 19.8% of the searches.
In September 2026, Cruickshank Pryde lost share of searches among Invercargill law firms in New Zealand, from 18.8% to 17%.
Estimated monthly branded searches for French Burt Partners in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Cruickshank Pryde’s and French Burt Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cruickshank Pryde
4 branded search terms
- cruickshank pryde
- cruickshank pryde invercargill
- cruickshank pryde law
- cruickshank pryde solicitors
French Burt Partners
2 branded search terms
- french burt partners
- french burt partners invercargill
Other head-to-heads among Invercargill law firms
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