Brandwave

Crayola vs Posca:Which is more popular?

In September 2026, Posca had more branded searches than Crayola among art supply brands in New Zealand. Posca had about 3,280 branded searches, while Crayola had 2,570. Posca made up 32.6% of all art supply brand searches we track, and Crayola accounted for 25.5%. When we asked ChatGPT and Google AI Overviews about art supply brands, Posca appeared in two of the five answers and Crayola in one. Posca was mentioned before Crayola in every answer that named either.

Among art supply brands in New Zealand in September 2026

Who do people search for more?

Posca, about 28% more searches than Crayola

Posca 3.3K searchesCrayola 2.6K searches

Who does AI mention more?

Posca, mentioned in 2 of 5 answers, Crayola in 1

Posca in 2 of 5Crayola in 1 of 5

Who does AI recommend more?

Posca, named ahead of Crayola in 2 of 2 answers

Posca first in 2Crayola never first

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Posca was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Crayola was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Posca was listed before Crayola in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mont Marte1st
  2. Winsor & Newton2nd
  3. Faber-Castell3rd
  4. Posca4th
  5. Derwent4th
  6. Liquitex4th
  7. Crayola7th
  8. Copic8th
  9. Pentel–
  10. Prismacolor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mont Marte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Derwent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Posca2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crayola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Crayola or Posca more popular in search?

This chart shows how often people search Google for Crayola and Posca by name. Each line represents a brand's share of searches for all ten art supply brands we track, month by month, from searches in New Zealand.

Crayola and Posca among art supply brands in New Zealand, by month

Share of searches by month for Posca, Crayola. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaCrayolaFaber-CastellPentelPrismacolorCopicDerwentWinsor & NewtonLiquitexMont Marte
Oct 202531.1%21.7%13.4%9.1%7%8%4.4%3.4%1.1%0.87%
Nov 202537.1%24.1%13.1%6.6%5%7%3.1%2.7%0.9%0.5%
Dec 202536.8%25.3%14.3%4.6%5.7%6.5%2.6%2.5%1%0.65%
Jan 202629.6%20.7%17.1%8.1%7.4%6.9%3.8%3.9%1.7%0.83%
Feb 202635.9%18.7%14.6%7.6%7.3%6.8%4.3%2.7%1.4%0.65%
Mar 202635%22.8%11.8%8.3%6.2%8%3.5%2.8%0.93%0.72%
Apr 202631.7%29.1%12%6.7%4.5%8.7%2.9%2.6%0.85%0.85%
May 202631.5%29%11.8%7.8%5.9%7.4%2.5%2.4%0.97%0.79%
Jun 202632.6%26.7%11.3%8.6%6.3%7.3%2.7%2.5%1%1%
Jul 202632.8%25.5%10.8%8.9%7.3%6.6%3%2.6%1.3%1.3%
Aug 202631.4%24.8%13.3%9.2%5.8%6.4%3.4%3.2%1.3%1.1%
Sep 202632.6%25.5%14.8%7.4%6.7%5.7%3.1%2.7%0.89%0.7%

How has the Crayola and Posca comparison changed over the last 12 months?

3 findings
  • Posca was ahead of Crayola in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crayola’s share of searches among art supply brands in New Zealand moved from 21.7% to 25.5%, and its estimated monthly branded searches moved from 1.7K to 2.6K.
  • Across the 12 months ending September 2026, Posca’s share of searches among art supply brands in New Zealand moved from 31.1% to 32.6%, and its estimated monthly branded searches moved from 2.5K to 3.3K.

How did search popularity change for New Zealand art supply brands in September 2026?

2 changes

  1. In September 2026, Posca gained share of searches among art supply brands in New Zealand, from 31.4% to 32.6%.

  2. In September 2026, Crayola gained share of searches among art supply brands in New Zealand, from 24.8% to 25.5%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Crayola’s and Posca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crayola

12 branded search terms

  • crayola
  • crayola art set
  • crayola chalk
  • crayola chalkboard
  • crayola colored pencils
  • crayola coloring pages
  • crayola crayons
  • crayola globbles
  • crayola markers
  • crayola paints
  • crayola washable markers
  • crayola washable paints

Posca

12 branded search terms

  • acrylic markers posca
  • pens posca
  • posca
  • posca art supplies
  • posca markers
  • posca paint
  • posca paint marker
  • posca paint pens
  • posca pencils
  • posca pens warehouse
  • posca uni pens
  • uni posca markers

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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