Brandwave

Craig Paddon Lawyer vs Rochelle Crossman Family Law:Which is more popular?

In September 2026, Rochelle Crossman Family Law had more branded searches than Craig Paddon Lawyer among Dunedin law firms in New Zealand. Rochelle Crossman Family Law had about 50 branded searches, while Craig Paddon Lawyer had 40. Rochelle Crossman Family Law made up 2.1% of all Dunedin law firm searches we track, and Craig Paddon Lawyer accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, Rochelle Crossman Family Law appeared in all three answers and Craig Paddon Lawyer in none.

Among Dunedin law firms in New Zealand in September 2026

Who do people search for more?

Rochelle Crossman Family Law, about 25% more searches than Craig Paddon Lawyer

Rochelle Crossman Family Law 50 searchesCraig Paddon Lawyer 40 searches

Who does AI mention more?

Rochelle Crossman Family Law, mentioned in every answer we collected

Rochelle Crossman Family Law in 3 of 3Craig Paddon Lawyer in 0 of 3

Who does AI recommend more?

Rochelle Crossman Family Law, the only one of the two named

Rochelle Crossman Family Law first in 3Craig Paddon Lawyer never named

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rochelle Crossman Family Law appeared in all three answers. Craig Paddon Lawyer did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. +1 more
  11. Craig Paddon Lawyer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Craig Paddon Lawyer or Rochelle Crossman Family Law more popular in search?

This chart shows how often people search Google for Craig Paddon Lawyer and Rochelle Crossman Family Law by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

Craig Paddon Lawyer and Rochelle Crossman Family Law among Dunedin law firms in New Zealand, by month

Share of searches by month for Rochelle Crossman Family Law, Craig Paddon Lawyer. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

How has the Craig Paddon Lawyer and Rochelle Crossman Family Law comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in September 2026?

3 changes

  1. In September 2026, Lucas & Lucas overtook Craig Paddon Lawyer and Rochelle Crossman Family Law to rank 8th among Dunedin law firms in New Zealand, with 2.1% of the searches.

  2. In September 2026, Craig Paddon Lawyer lost share of searches among Dunedin law firms in New Zealand, from 2.4% to 1.7%.

  3. Rochelle Crossman Family Law’s share of searches among Dunedin law firms in New Zealand has gained ground for 3 months in a row, from 1.2% to 2.1% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Craig Paddon Lawyer’s and Rochelle Crossman Family Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craig Paddon Lawyer

2 branded search terms

  • craig paddon dunedin
  • craig paddon lawyer

Rochelle Crossman Family Law

1 branded search term

  • rochelle crossman

How the Brand Demand Index is measured

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