Country Road vs Flo & Frankie:Which is more popular?

Name: Country Road vs Flo & Frankie: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Country Road had more branded searches than Flo & Frankie among women's fashion retailers in New Zealand. Country Road had about 64,600 branded searches, while Flo & Frankie had 2,900. Country Road made up 10% of all women's fashion retailer searches we track, and Flo & Frankie accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about women's fashion retailers, Flo & Frankie appeared in two of the five answers and Country Road in one. Country Road and Flo & Frankie were each mentioned first in one of the two answers that named either.

Among women's fashion retailers in New Zealand in September 2026

Follow Country Road vs Flo & Frankie and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flo & Frankie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Country Road was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Country Road and Flo & Frankie were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Glassons	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Max	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Postie	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Flo & Frankie	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Country Road	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
H&M	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Witchery	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Cotton On	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Zara	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Seed Heritage	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Max3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Postie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Country Road1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
H&M1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Witchery1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cotton On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seed Heritage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about women's fashion retailers

5 answers

Asked ChatGPT
“Which women's fashion retailer should I shop at in New Zealand?”
1. 1Glassons
2. 2Flo & Frankie
3. 3Max
4. 4Postie
Asked ChatGPT
“What are the best women's fashion retailers in New Zealand?”
1. 1Glassons
2. 2Country Road
3. 3Flo & Frankie
4. 4Max
5. 5H&M
Asked ChatGPT
“What's the best women's fashion retailer in New Zealand for everyday clothing?”
1. 1Glassons
Searched Google, AI Overview
“women's fashion nz”
1. 1Witchery
2. 2Max
Searched Google, AI Overview
“women's clothing stores nz”
1. 1Postie

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Country Road or Flo & Frankie more popular in search?

This chart shows how often people search Google for Country Road and Flo & Frankie by name. Each line represents a brand's share of searches for all ten women's fashion retailers we track, month by month, from searches in New Zealand.

Country Road and Flo & Frankie among women's fashion retailers in New Zealand, by month

Month	Cotton On	Glassons	Postie	Country Road	H&M	Zara	Max	Witchery	Seed Heritage	Flo & Frankie
Oct 2025	30.4%	23.4%	14.4%	8.5%	8.7%	6%	3.7%	2.6%	1.8%	0.57%
Nov 2025	34.5%	22%	13.4%	9.6%	7%	5.6%	3.1%	2.4%	1.7%	0.53%
Dec 2025	34%	22.1%	13.5%	9.6%	8.1%	5.5%	3%	2%	1.7%	0.53%
Jan 2026	31.6%	24.2%	12.2%	8.7%	8.7%	6.2%	3.3%	2.7%	1.9%	0.59%
Feb 2026	32.9%	25.4%	12.9%	7.5%	7.5%	6.4%	2.9%	2.3%	1.6%	0.5%
Mar 2026	32%	24.8%	12.6%	8.9%	7.6%	6.5%	3.4%	2.2%	1.5%	0.4%
Apr 2026	30.9%	24.2%	14.9%	8.7%	7.5%	6.3%	3.5%	2.2%	1.5%	0.39%
May 2026	31.1%	23.8%	14.7%	8.6%	7.4%	6.2%	3.3%	2.6%	1.8%	0.39%
Jun 2026	34%	21.9%	13.5%	7.9%	7.6%	7%	3.6%	2.4%	1.6%	0.36%
Jul 2026	38.1%	21.5%	13.2%	6.4%	7.2%	6.8%	3.1%	2%	1.3%	0.42%
Aug 2026	30.4%	23.3%	14.3%	8.4%	7.9%	7.3%	3.9%	2.6%	1.7%	0.45%
Sep 2026	30%	23%	14.1%	10%	7.4%	7.1%	3.8%	2.5%	1.7%	0.45%

How has the Country Road and Flo & Frankie comparison changed over the last 12 months?

3 findings

Country Road was ahead of Flo & Frankie in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Country Road’s share of searches among women's fashion retailers in New Zealand moved from 8.5% to 10%, and its estimated monthly branded searches moved from 53.8K to 64.6K.
Across the 12 months ending September 2026, Flo & Frankie’s share of searches among women's fashion retailers in New Zealand moved from 0.57% to 0.45%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for New Zealand women's fashion retailers in September 2026?

2 changes

In September 2026, Country Road gained share of searches among women's fashion retailers in New Zealand, from 8.4% to 10%.
Estimated monthly branded searches for Flo & Frankie in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Country Road’s and Flo & Frankie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.