Brandwave

Country Road vs Glassons:Which is more popular?

In September 2026, Glassons had more branded searches than Country Road among women's fashion retailers in New Zealand. Glassons had about 149,000 branded searches, while Country Road had 64,600. Glassons made up 23% of all women's fashion retailer searches we track, and Country Road accounted for 10%. When we asked ChatGPT and Google AI Overviews about women's fashion retailers, Glassons appeared in three of the five answers and Country Road in one. Glassons was mentioned before Country Road in every answer that named either.

Among women's fashion retailers in New Zealand in September 2026

Who do people search for more?

Glassons, about 2 searches for every 1 for Country Road

Glassons 149K searchesCountry Road 64.6K searches

Who does AI mention more?

Glassons, mentioned in 3 of 5 answers, Country Road in 1

Glassons in 3 of 5Country Road in 1 of 5

Who does AI recommend more?

Glassons, named ahead of Country Road in 2 of 2 answers

Glassons first in 2Country Road never first

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Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Glassons was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Country Road was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glassons was listed before Country Road in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glassons1st
  2. Max2nd
  3. Flo & Frankie3rd
  4. Witchery4th
  5. Country Road5th
  6. Postie6th
  7. H&M7th
  8. Cotton On–
  9. Zara–
  10. Seed Heritage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Country Road1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Witchery1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cotton On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed Heritage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about women's fashion retailers

5 answers

  • Asked ChatGPT

    “Which women's fashion retailer should I shop at in New Zealand?”

    1. 1Glassons
    2. 2Flo & Frankie
    3. 3Max
    4. 4Postie

  • Asked ChatGPT

    “What are the best women's fashion retailers in New Zealand?”

    1. 1Glassons
    2. 2Country Road
    3. 3Flo & Frankie
    4. 4Max
    5. 5H&M

  • Asked ChatGPT

    “What's the best women's fashion retailer in New Zealand for everyday clothing?”

    1. 1Glassons

  • Searched Google, AI Overview

    “women's fashion nz”

    1. 1Witchery
    2. 2Max

  • Searched Google, AI Overview

    “women's clothing stores nz”

    1. 1Postie

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Country Road or Glassons more popular in search?

This chart shows how often people search Google for Country Road and Glassons by name. Each line represents a brand's share of searches for all ten women's fashion retailers we track, month by month, from searches in New Zealand.

Country Road and Glassons among women's fashion retailers in New Zealand, by month

Share of searches by month for Glassons, Country Road. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnGlassonsPostieCountry RoadH&MZaraMaxWitcherySeed HeritageFlo & Frankie
Oct 202530.4%23.4%14.4%8.5%8.7%6%3.7%2.6%1.8%0.57%
Nov 202534.5%22%13.4%9.6%7%5.6%3.1%2.4%1.7%0.53%
Dec 202534%22.1%13.5%9.6%8.1%5.5%3%2%1.7%0.53%
Jan 202631.6%24.2%12.2%8.7%8.7%6.2%3.3%2.7%1.9%0.59%
Feb 202632.9%25.4%12.9%7.5%7.5%6.4%2.9%2.3%1.6%0.5%
Mar 202632%24.8%12.6%8.9%7.6%6.5%3.4%2.2%1.5%0.4%
Apr 202630.9%24.2%14.9%8.7%7.5%6.3%3.5%2.2%1.5%0.39%
May 202631.1%23.8%14.7%8.6%7.4%6.2%3.3%2.6%1.8%0.39%
Jun 202634%21.9%13.5%7.9%7.6%7%3.6%2.4%1.6%0.36%
Jul 202638.1%21.5%13.2%6.4%7.2%6.8%3.1%2%1.3%0.42%
Aug 202630.4%23.3%14.3%8.4%7.9%7.3%3.9%2.6%1.7%0.45%
Sep 202630%23%14.1%10%7.4%7.1%3.8%2.5%1.7%0.45%

How has the Country Road and Glassons comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand women's fashion retailers in September 2026?

1 change

  1. In September 2026, Country Road gained share of searches among women's fashion retailers in New Zealand, from 8.4% to 10%.

How are branded searches counted?

33 search terms

Brandwave collects information about searches that people make online using Country Road’s and Glassons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Country Road

15 branded search terms

  • country road
  • country road belt
  • country road botany
  • country road cap
  • country road clothing
  • country road dresses
  • country road handbag
  • country road home
  • country road knits
  • country road newborn
  • country road scarves
  • countryroad
  • countryroad clothing
  • countryroad dresses
  • countryroad outlet

Glassons

18 branded search terms

  • clothing glassons
  • glassons
  • glassons activewear
  • glassons bayfair
  • glassons dresses
  • glassons jeans
  • glassons knits
  • glassons lambton quay
  • glassons linen pants
  • glassons merino
  • glassons northlands
  • glassons outlet
  • glassons pants
  • glassons sale
  • glassons shirt
  • glassons shorts
  • glassons sylvia park
  • glassons tops

How the Brand Demand Index is measured

Other head-to-heads among women's fashion retailers

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