Brandwave

Glassons vs Postie:Which is more popular?

In September 2026, Glassons had more branded searches than Postie among women's fashion retailers in New Zealand. Glassons had about 149,000 branded searches, while Postie had 91,200. Glassons made up 23% of all women's fashion retailer searches we track, and Postie accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about women's fashion retailers, Glassons appeared in three of the five answers and Postie in two. Glassons was mentioned before Postie in every answer that named either.

Among women's fashion retailers in New Zealand in September 2026

Who do people search for more?

Glassons, about 63% more searches than Postie

Glassons 149K searchesPostie 91.2K searches

Who does AI mention more?

Glassons, mentioned in 3 of 5 answers, Postie in 2

Glassons in 3 of 5Postie in 2 of 5

Who does AI recommend more?

Glassons, named ahead of Postie in 2 of 2 answers

Glassons first in 2Postie never first

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Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Glassons was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Postie was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Glassons was listed before Postie in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glassons1st
  2. Max2nd
  3. Flo & Frankie3rd
  4. Witchery4th
  5. Country Road5th
  6. Postie6th
  7. H&M7th
  8. Cotton On–
  9. Zara–
  10. Seed Heritage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Country Road1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Witchery1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cotton On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed Heritage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about women's fashion retailers

5 answers

  • Asked ChatGPT

    “Which women's fashion retailer should I shop at in New Zealand?”

    1. 1Glassons
    2. 2Flo & Frankie
    3. 3Max
    4. 4Postie

  • Asked ChatGPT

    “What are the best women's fashion retailers in New Zealand?”

    1. 1Glassons
    2. 2Country Road
    3. 3Flo & Frankie
    4. 4Max
    5. 5H&M

  • Asked ChatGPT

    “What's the best women's fashion retailer in New Zealand for everyday clothing?”

    1. 1Glassons

  • Searched Google, AI Overview

    “women's fashion nz”

    1. 1Witchery
    2. 2Max

  • Searched Google, AI Overview

    “women's clothing stores nz”

    1. 1Postie

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Glassons or Postie more popular in search?

This chart shows how often people search Google for Glassons and Postie by name. Each line represents a brand's share of searches for all ten women's fashion retailers we track, month by month, from searches in New Zealand.

Glassons and Postie among women's fashion retailers in New Zealand, by month

Share of searches by month for Glassons, Postie. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnGlassonsPostieCountry RoadH&MZaraMaxWitcherySeed HeritageFlo & Frankie
Oct 202530.4%23.4%14.4%8.5%8.7%6%3.7%2.6%1.8%0.57%
Nov 202534.5%22%13.4%9.6%7%5.6%3.1%2.4%1.7%0.53%
Dec 202534%22.1%13.5%9.6%8.1%5.5%3%2%1.7%0.53%
Jan 202631.6%24.2%12.2%8.7%8.7%6.2%3.3%2.7%1.9%0.59%
Feb 202632.9%25.4%12.9%7.5%7.5%6.4%2.9%2.3%1.6%0.5%
Mar 202632%24.8%12.6%8.9%7.6%6.5%3.4%2.2%1.5%0.4%
Apr 202630.9%24.2%14.9%8.7%7.5%6.3%3.5%2.2%1.5%0.39%
May 202631.1%23.8%14.7%8.6%7.4%6.2%3.3%2.6%1.8%0.39%
Jun 202634%21.9%13.5%7.9%7.6%7%3.6%2.4%1.6%0.36%
Jul 202638.1%21.5%13.2%6.4%7.2%6.8%3.1%2%1.3%0.42%
Aug 202630.4%23.3%14.3%8.4%7.9%7.3%3.9%2.6%1.7%0.45%
Sep 202630%23%14.1%10%7.4%7.1%3.8%2.5%1.7%0.45%

How has the Glassons and Postie comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand women's fashion retailers in September 2026?

0 changes

Neither Glassons nor Postie moved beyond provider rounding among women's fashion retailers in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Glassons’ and Postie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glassons

18 branded search terms

  • clothing glassons
  • glassons
  • glassons activewear
  • glassons bayfair
  • glassons dresses
  • glassons jeans
  • glassons knits
  • glassons lambton quay
  • glassons linen pants
  • glassons merino
  • glassons northlands
  • glassons outlet
  • glassons pants
  • glassons sale
  • glassons shirt
  • glassons shorts
  • glassons sylvia park
  • glassons tops

Postie

3 branded search terms

  • postie clothing
  • postie dresses
  • postie plus

How the Brand Demand Index is measured

Other head-to-heads among women's fashion retailers

Creator with pink hair and a pink jacket

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