Cotton On vs Postie:Which is more popular?
In September 2026, Cotton On had more branded searches than Postie among women's fashion retailers in New Zealand. Cotton On had about 194,000 branded searches, while Postie had 91,200. Cotton On made up 30% of all women's fashion retailer searches we track, and Postie accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about women's fashion retailers, Postie appeared in two of the five answers and Cotton On in none.
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Top women's fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Postie was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cotton On did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Glassons1st
Max2nd- Flo & Frankie3rd
Witchery4th
Country Road5th
Postie6th
H&M7th
Cotton On–
Zara–
Seed Heritage–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Max3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Postie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Country Road1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- H&M1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Witchery1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cotton On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seed Heritage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about women's fashion retailers
5 answers
Asked ChatGPT
“Which women's fashion retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best women's fashion retailers in New Zealand?”
Asked ChatGPT
“What's the best women's fashion retailer in New Zealand for everyday clothing?”
Searched Google, AI Overview
“women's fashion nz”
Searched Google, AI Overview
“women's clothing stores nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Cotton On or Postie more popular in search?
This chart shows how often people search Google for Cotton On and Postie by name. Each line represents a brand's share of searches for all ten women's fashion retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Cotton On, Postie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Glassons | Postie | Country Road | H&M | Zara | Max | Witchery | Seed Heritage | Flo & Frankie |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 23.4% | 14.4% | 8.5% | 8.7% | 6% | 3.7% | 2.6% | 1.8% | 0.57% |
| Nov 2025 | 34.5% | 22% | 13.4% | 9.6% | 7% | 5.6% | 3.1% | 2.4% | 1.7% | 0.53% |
| Dec 2025 | 34% | 22.1% | 13.5% | 9.6% | 8.1% | 5.5% | 3% | 2% | 1.7% | 0.53% |
| Jan 2026 | 31.6% | 24.2% | 12.2% | 8.7% | 8.7% | 6.2% | 3.3% | 2.7% | 1.9% | 0.59% |
| Feb 2026 | 32.9% | 25.4% | 12.9% | 7.5% | 7.5% | 6.4% | 2.9% | 2.3% | 1.6% | 0.5% |
| Mar 2026 | 32% | 24.8% | 12.6% | 8.9% | 7.6% | 6.5% | 3.4% | 2.2% | 1.5% | 0.4% |
| Apr 2026 | 30.9% | 24.2% | 14.9% | 8.7% | 7.5% | 6.3% | 3.5% | 2.2% | 1.5% | 0.39% |
| May 2026 | 31.1% | 23.8% | 14.7% | 8.6% | 7.4% | 6.2% | 3.3% | 2.6% | 1.8% | 0.39% |
| Jun 2026 | 34% | 21.9% | 13.5% | 7.9% | 7.6% | 7% | 3.6% | 2.4% | 1.6% | 0.36% |
| Jul 2026 | 38.1% | 21.5% | 13.2% | 6.4% | 7.2% | 6.8% | 3.1% | 2% | 1.3% | 0.42% |
| Aug 2026 | 30.4% | 23.3% | 14.3% | 8.4% | 7.9% | 7.3% | 3.9% | 2.6% | 1.7% | 0.45% |
| Sep 2026 | 30% | 23% | 14.1% | 10% | 7.4% | 7.1% | 3.8% | 2.5% | 1.7% | 0.45% |
How has the Cotton On and Postie comparison changed over the last 12 months?
3 findings
- Cotton On was ahead of Postie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cotton On’s share of searches among women's fashion retailers in New Zealand moved from 30.4% to 30%, and its estimated monthly branded searches moved from 193K to 194K.
- Across the 12 months ending September 2026, Postie’s share of searches among women's fashion retailers in New Zealand moved from 14.4% to 14.1%, and its estimated monthly branded searches moved from 91.3K to 91.2K.
How did search popularity change for New Zealand women's fashion retailers in September 2026?
0 changes
Neither Cotton On nor Postie moved beyond provider rounding among women's fashion retailers in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Cotton On’s and Postie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among women's fashion retailers
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