Brandwave

Cotton On vs Flo & Frankie:Which is more popular?

In September 2026, Cotton On had more branded searches than Flo & Frankie among women's fashion retailers in New Zealand. Cotton On had about 194,000 branded searches, while Flo & Frankie had 2,900. Cotton On made up 30% of all women's fashion retailer searches we track, and Flo & Frankie accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about women's fashion retailers, Flo & Frankie appeared in two of the five answers and Cotton On in none.

Among women's fashion retailers in New Zealand in September 2026

Who do people search for more?

Cotton On, about 67 searches for every 1 for Flo & Frankie

Cotton On 194K searchesFlo & Frankie 2.9K searches

Who does AI mention more?

Flo & Frankie, mentioned in 2 of 5 answers, Cotton On in 0

Flo & Frankie in 2 of 5Cotton On in 0 of 5

Who does AI recommend more?

Flo & Frankie, the only one of the two named

Flo & Frankie first in 2Cotton On never named

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Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flo & Frankie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cotton On did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glassons1st
  2. Max2nd
  3. Flo & Frankie3rd
  4. Witchery4th
  5. Country Road5th
  6. Postie6th
  7. H&M7th
  8. Cotton On–
  9. Zara–
  10. Seed Heritage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Country Road1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Witchery1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cotton On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed Heritage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about women's fashion retailers

5 answers

  • Asked ChatGPT

    “Which women's fashion retailer should I shop at in New Zealand?”

    1. 1Glassons
    2. 2Flo & Frankie
    3. 3Max
    4. 4Postie

  • Asked ChatGPT

    “What are the best women's fashion retailers in New Zealand?”

    1. 1Glassons
    2. 2Country Road
    3. 3Flo & Frankie
    4. 4Max
    5. 5H&M

  • Asked ChatGPT

    “What's the best women's fashion retailer in New Zealand for everyday clothing?”

    1. 1Glassons

  • Searched Google, AI Overview

    “women's fashion nz”

    1. 1Witchery
    2. 2Max

  • Searched Google, AI Overview

    “women's clothing stores nz”

    1. 1Postie

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Cotton On or Flo & Frankie more popular in search?

This chart shows how often people search Google for Cotton On and Flo & Frankie by name. Each line represents a brand's share of searches for all ten women's fashion retailers we track, month by month, from searches in New Zealand.

Cotton On and Flo & Frankie among women's fashion retailers in New Zealand, by month

Share of searches by month for Cotton On, Flo & Frankie. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnGlassonsPostieCountry RoadH&MZaraMaxWitcherySeed HeritageFlo & Frankie
Oct 202530.4%23.4%14.4%8.5%8.7%6%3.7%2.6%1.8%0.57%
Nov 202534.5%22%13.4%9.6%7%5.6%3.1%2.4%1.7%0.53%
Dec 202534%22.1%13.5%9.6%8.1%5.5%3%2%1.7%0.53%
Jan 202631.6%24.2%12.2%8.7%8.7%6.2%3.3%2.7%1.9%0.59%
Feb 202632.9%25.4%12.9%7.5%7.5%6.4%2.9%2.3%1.6%0.5%
Mar 202632%24.8%12.6%8.9%7.6%6.5%3.4%2.2%1.5%0.4%
Apr 202630.9%24.2%14.9%8.7%7.5%6.3%3.5%2.2%1.5%0.39%
May 202631.1%23.8%14.7%8.6%7.4%6.2%3.3%2.6%1.8%0.39%
Jun 202634%21.9%13.5%7.9%7.6%7%3.6%2.4%1.6%0.36%
Jul 202638.1%21.5%13.2%6.4%7.2%6.8%3.1%2%1.3%0.42%
Aug 202630.4%23.3%14.3%8.4%7.9%7.3%3.9%2.6%1.7%0.45%
Sep 202630%23%14.1%10%7.4%7.1%3.8%2.5%1.7%0.45%

How has the Cotton On and Flo & Frankie comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand women's fashion retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Flo & Frankie in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Cotton On’s and Flo & Frankie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cotton On

13 branded search terms

  • cotton on
  • cotton on activewear
  • cotton on body
  • cotton on clothing
  • cotton on dresses
  • cotton on jeans
  • cotton on mega
  • cotton on outlets
  • cotton on shoes
  • cotton on tops
  • cottonon
  • cottonon clothing
  • cottonon dresses

Flo & Frankie

1 branded search term

  • flo & frankie

How the Brand Demand Index is measured

Other head-to-heads among women's fashion retailers

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