Cotton Funeral Directors vs The Lychway:Which is more popular by branded search in New Zealand?
In August 2026, Cotton Funeral Directors and The Lychway were level on Share of Search among palmerston north funeral directors in New Zealand, with an estimated 380 versus 370 branded searches, at 10.5% and 10.2% estimated Share of Search.
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Which is more popular in search, Cotton Funeral Directors or The Lychway?
Compare Palmerston North funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cotton Funeral Directors, The Lychway. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauchamp Funeral Home | Cotton Funeral Directors | The Lychway |
|---|---|---|---|
| Oct 2025 | 76.1% | 2.1% | 21.8% |
| Nov 2025 | 94.3% | 0.92% | 4.8% |
| Dec 2025 | 89.4% | 2.5% | 8.1% |
| Jan 2026 | 79% | 4.6% | 16.4% |
| Feb 2026 | 84.2% | 6.9% | 8.9% |
| Mar 2026 | 76.7% | 6.3% | 17% |
| Apr 2026 | 79% | 2.8% | 18.3% |
| May 2026 | 89.5% | 1.1% | 9.4% |
| Jun 2026 | 77.6% | 2.7% | 19.7% |
| Jul 2026 | 74.6% | 13.4% | 12% |
| Aug 2026 | 79.3% | 10.5% | 10.2% |
| Sep 2026 | — | — | — |
How has the Cotton Funeral Directors and The Lychway comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Cotton Funeral Directors took it in July 2026.
- Across the 11 months ending August 2026, Cotton Funeral Directors’ estimated Share of Search among palmerston north funeral directors in New Zealand moved from 2.1% to 10.5%, and its estimated monthly branded searches moved from 50 to 380.
- Across the 11 months ending August 2026, The Lychway’s estimated Share of Search among palmerston north funeral directors in New Zealand moved from 21.8% to 10.2%, and its estimated monthly branded searches moved from 520 to 370.
How did search popularity change for New Zealand palmerston north funeral directors in August 2026?
2 changes
In August 2026, Cotton Funeral Directors lost estimated Share of Search among palmerston north funeral directors in New Zealand, from 13.4% to 10.5%.
In August 2026, The Lychway lost estimated Share of Search among palmerston north funeral directors in New Zealand, from 12% to 10.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Cotton Funeral Directors’ and The Lychway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cotton Funeral Directors
2 branded search terms
- cotton funeral directors
- cotton funeral directors palmerston north
The Lychway
2 branded search terms
- the lychway
- the lychway funeral directors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.