Beauchamp Funeral Home vs The Lychway:Which is more popular by branded search in New Zealand?
In August 2026, Beauchamp Funeral Home had more branded searches than The Lychway among palmerston north funeral directors in New Zealand. Beauchamp Funeral Home was estimated to have 2.9K branded searches compared to The Lychway’s 370, and held a 79.3% Share of Search versus The Lychway’s 10.2%.
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Which is more popular in search, Beauchamp Funeral Home or The Lychway?
Compare Palmerston North funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauchamp Funeral Home, The Lychway. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauchamp Funeral Home | Cotton Funeral Directors | The Lychway |
|---|---|---|---|
| Oct 2025 | 76.1% | 2.1% | 21.8% |
| Nov 2025 | 94.3% | 0.92% | 4.8% |
| Dec 2025 | 89.4% | 2.5% | 8.1% |
| Jan 2026 | 79% | 4.6% | 16.4% |
| Feb 2026 | 84.2% | 6.9% | 8.9% |
| Mar 2026 | 76.7% | 6.3% | 17% |
| Apr 2026 | 79% | 2.8% | 18.3% |
| May 2026 | 89.5% | 1.1% | 9.4% |
| Jun 2026 | 77.6% | 2.7% | 19.7% |
| Jul 2026 | 74.6% | 13.4% | 12% |
| Aug 2026 | 79.3% | 10.5% | 10.2% |
| Sep 2026 | — | — | — |
How has the Beauchamp Funeral Home and The Lychway comparison changed over the last 12 months?
3 findings
- Beauchamp Funeral Home was ahead of The Lychway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beauchamp Funeral Home’s estimated Share of Search among palmerston north funeral directors in New Zealand moved from 76.1% to 79.3%, and its estimated monthly branded searches moved from 1.8K to 2.9K.
- Across the 11 months ending August 2026, The Lychway’s estimated Share of Search among palmerston north funeral directors in New Zealand moved from 21.8% to 10.2%, and its estimated monthly branded searches moved from 520 to 370.
How did search popularity change for New Zealand palmerston north funeral directors in August 2026?
2 changes
In August 2026, Beauchamp Funeral Home gained estimated Share of Search among palmerston north funeral directors in New Zealand, from 74.6% to 79.3%.
In August 2026, The Lychway lost estimated Share of Search among palmerston north funeral directors in New Zealand, from 12% to 10.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Beauchamp Funeral Home’s and The Lychway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauchamp Funeral Home
2 branded search terms
- beauchamp funeral home
- beauchamp funeral home palmerston north
The Lychway
2 branded search terms
- the lychway
- the lychway funeral directors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.