How popular isThe Lychway in search?
In August 2026, there were an estimated 370 branded searches for The Lychway in New Zealand which is down 28.8% over the last 11 months. The Lychway holds 10.2% estimated Share of Search among New Zealand palmerston north funeral directors and is ranked 3rd of 3 competitors for search popularity.
Beauchamp Funeral Home79.3%
Cotton Funeral Directors10.5%
The Lychway10.2%
Follow The Lychway and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which palmerston north funeral directors compete with The Lychway?
Share of Search by month for Beauchamp Funeral Home, Cotton Funeral Directors, The Lychway. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauchamp Funeral Home | Cotton Funeral Directors | The Lychway |
|---|---|---|---|
| Oct 2025 | 76.1% | 2.1% | 21.8% |
| Nov 2025 | 94.3% | 0.92% | 4.8% |
| Dec 2025 | 89.4% | 2.5% | 8.1% |
| Jan 2026 | 79% | 4.6% | 16.4% |
| Feb 2026 | 84.2% | 6.9% | 8.9% |
| Mar 2026 | 76.7% | 6.3% | 17% |
| Apr 2026 | 79% | 2.8% | 18.3% |
| May 2026 | 89.5% | 1.1% | 9.4% |
| Jun 2026 | 77.6% | 2.7% | 19.7% |
| Jul 2026 | 74.6% | 13.4% | 12% |
| Aug 2026 | 79.3% | 10.5% | 10.2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.3% | 2.9K | +84.6% | +4.7 points | |
| 2, held 2nd | 10.5% | 380 | +35.7% | -2.9 points | |
| 3, held 3rd | 10.2% | 370 | +48% | -1.8 points |
79.3%
held 1st · 2.9K estimated branded searches · +84.6% vs prior month · +4.7 points
10.5%
held 2nd · 380 estimated branded searches · +35.7% vs prior month · -2.9 points
10.2%
held 3rd · 370 estimated branded searches · +48% vs prior month · -1.8 points
Compare search popularity between The Lychway and its closest rivals
How has branded search demand for The Lychway changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Lychway in New Zealand fell from 520 to 370.
- Across the 11 months ending August 2026, The Lychway’s estimated Share of Search among palmerston north funeral directors in New Zealand decreased from 21.8% to 10.2%.
- Across the 11 months ending August 2026, The Lychway’s estimated Share of Search among palmerston north funeral directors in New Zealand peaked at 21.8% in October 2025 and was lowest at 4.8% in November 2025.
- Across the 11 months ending August 2026, The Lychway fell from 2nd to 3rd among palmerston north funeral directors in New Zealand.
How did search popularity change for New Zealand palmerston north funeral directors in August 2026?
3 changes
In August 2026, Beauchamp Funeral Home gained estimated Share of Search among palmerston north funeral directors in New Zealand, from 74.6% to 79.3%.
In August 2026, Cotton Funeral Directors lost estimated Share of Search among palmerston north funeral directors in New Zealand, from 13.4% to 10.5%.
In August 2026, The Lychway lost estimated Share of Search among palmerston north funeral directors in New Zealand, from 12% to 10.2%.
How is The Lychway measured?
Brandwave collects information about searches that people make online using The Lychway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- the lychway
- the lychway funeral directors
Do you work for The Lychway? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Lychway your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.