Brandwave

Continental Cars vs Giltrap Prestige:Which is more popular?

In September 2026, Continental Cars had more branded searches than Giltrap Prestige among premium and performance car dealers in New Zealand. Continental Cars had about 1,600 branded searches, while Giltrap Prestige had 210. Continental Cars made up 12.4% of all premium and performance car dealer searches we track, and Giltrap Prestige accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about premium and performance car dealers, Continental Cars appeared in three of the five answers and Giltrap Prestige in two. Giltrap Prestige was mentioned before Continental Cars in two out of three answers.

Among premium and performance car dealers in New Zealand in September 2026

Who do people search for more?

Continental Cars, about 8 searches for every 1 for Giltrap Prestige

Continental Cars 1.6K searchesGiltrap Prestige 210 searches

Who does AI mention more?

Continental Cars, mentioned in 3 of 5 answers, Giltrap Prestige in 2

Continental Cars in 3 of 5Giltrap Prestige in 2 of 5

Who does AI recommend more?

Giltrap Prestige, named ahead of Continental Cars in 2 of 3 answers

Giltrap Prestige first in 2Continental Cars first in 1

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Top premium and performance car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Continental Cars was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Giltrap Prestige was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giltrap Prestige was listed before Continental Cars in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giltrap Prestige1st
  2. Sunday Drive2nd
  3. Continental Cars3rd
  4. Giltrap Porsche4th
  5. Luxxio Vehicles5th
  6. Southern Specialist Cars5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunday Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental Cars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Specialist Cars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luxxio Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giltrap Porsche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giltrap Prestige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium and performance car dealers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Continental Cars or Giltrap Prestige more popular in search?

This chart shows how often people search Google for Continental Cars and Giltrap Prestige by name. Each line represents a brand's share of searches for all six premium and performance car dealers we track, month by month, from searches in New Zealand.

Continental Cars and Giltrap Prestige among premium and performance car dealers in New Zealand, by month

Share of searches by month for Continental Cars, Giltrap Prestige. The figures are in the table below the chart.

View monthly share of searches table
MonthSunday DriveLuxxio VehiclesContinental CarsGiltrap PorscheSouthern Specialist CarsGiltrap Prestige
Oct 202557.4%9.2%13.5%9.2%9.2%1.5%
Nov 202557.2%9.2%13.4%11.3%7.1%1.8%
Dec 202558.7%9.4%11.6%9.4%9.4%1.5%
Jan 202658.7%9.4%11.6%9.4%9.4%1.5%
Feb 202660%9.6%11.8%9.6%7.4%1.6%
Mar 202660.7%8%11.6%9.8%8%2%
Apr 202660.1%9.7%11.9%9.7%7.4%1.3%
May 202657.6%11.4%11.4%9.2%9.2%1.2%
Jun 202657.4%13.5%11.3%9.2%7.1%1.5%
Jul 202660%11.5%9.7%7.9%9.7%1.3%
Aug 202650.4%14.5%12.2%9.9%9.9%3%
Sep 202651.1%14.7%12.4%10.1%10.1%1.6%

How has the Continental Cars and Giltrap Prestige comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand premium and performance car dealers in September 2026?

2 changes

  1. In September 2026, Giltrap Prestige lost share of searches among premium and performance car dealers in New Zealand, from 3% to 1.6%.

  2. Estimated monthly branded searches for Continental Cars in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Continental Cars’ and Giltrap Prestige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental Cars

1 branded search term

  • Continental Cars

Giltrap Prestige

1 branded search term

  • giltrap prestige

How the Brand Demand Index is measured

Other head-to-heads among premium and performance car dealers

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