Brandwave

Connecteam vs RosterElf:Which is more popular?

In September 2026, Connecteam had more branded searches than RosterElf among employee scheduling platforms in New Zealand. Connecteam had about 880 branded searches, while RosterElf had 170. Connecteam made up 4.9% of all employee scheduling platform searches we track, and RosterElf accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about employee scheduling platforms, RosterElf appeared in four of the five answers and Connecteam in one. RosterElf was mentioned before Connecteam in three out of four answers.

Among employee scheduling platforms in New Zealand in September 2026

Who do people search for more?

Connecteam, about 5 searches for every 1 for RosterElf

Connecteam 880 searchesRosterElf 170 searches

Who does AI mention more?

RosterElf, mentioned in 4 of 5 answers, Connecteam in 1

RosterElf in 4 of 5Connecteam in 1 of 5

Who does AI recommend more?

RosterElf, named ahead of Connecteam in 3 of 4 answers

RosterElf first in 3Connecteam first in 1

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Top employee scheduling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RosterElf was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Connecteam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. RosterElf was listed before Connecteam in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. RosterElf2nd
  3. Employment Hero3rd
  4. Droppah3rd
  5. Tanda5th
  6. Connecteam6th
  7. Homebase–
  8. Sling–
  9. When I Work–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee scheduling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Connecteam or RosterElf more popular in search?

This chart shows how often people search Google for Connecteam and RosterElf by name. Each line represents a brand's share of searches for all nine employee scheduling platforms we track, month by month, from searches in New Zealand.

Connecteam and RosterElf among employee scheduling platforms in New Zealand, by month

Share of searches by month for Connecteam, RosterElf. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroHomebaseDroppahSlingConnecteamWhen I WorkRosterElfDeputyTanda
Oct 202555.9%10.8%10.7%11.2%5.6%3.3%1.2%0.96%0.17%
Nov 202553.3%13%10.2%13.2%5.4%3.2%0.92%0.54%0.27%
Dec 202551.7%15.4%12.1%10.5%5.6%3.1%1.1%0.45%0.19%
Jan 202652.5%12.4%12.3%10.7%6.5%3.8%1.1%0.65%0.13%
Feb 202652.2%12.2%12.2%10.5%6.4%3.8%1.7%0.58%0.32%
Mar 202652.5%12.8%12.7%10.3%5.3%3.8%0.9%1.4%0.32%
Apr 202651%15.2%12%10.3%5.5%3.7%1.3%0.63%0.38%
May 202649.9%22.2%9.6%9.7%4.4%2.4%0.86%0.45%0.4%
Jun 202652%19%10%10.1%4.6%2.5%0.89%0.53%0.32%
Jul 202652.2%19%10%10.2%4.6%2.5%0.74%0.42%0.26%
Aug 202653%19.3%10.2%8.7%4.7%2.6%0.91%0.43%0.32%
Sep 202655%16.2%10.6%9%4.9%2.7%0.94%0.44%0.28%

How has the Connecteam and RosterElf comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee scheduling platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

  2. Estimated monthly branded searches for Connecteam in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Connecteam’s and RosterElf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connecteam

1 branded search term

  • connecteam

RosterElf

1 branded search term

  • rosterelf

How the Brand Demand Index is measured

Other head-to-heads among employee scheduling platforms

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