Brandwave

Cometly vs Northbeam:Which is more popular?

In September 2026, Cometly had more branded searches than Northbeam among marketing attribution platforms in New Zealand. Cometly had about 1,000 branded searches, while Northbeam had 50. Cometly made up 10.2% of all marketing attribution platform searches we track, and Northbeam accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, Cometly and Northbeam each appeared in one of the four answers. Cometly and Northbeam were each mentioned first in one of the two answers that named either.

Among marketing attribution platforms in New Zealand in September 2026

Who do people search for more?

Cometly, about 20 searches for every 1 for Northbeam

Cometly 1K searchesNorthbeam 50 searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Cometly in 1 of 4Northbeam in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Cometly first in 1Northbeam first in 1

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Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cometly was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Northbeam was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Cometly and Northbeam were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Google Analytics2nd
  3. Dreamdata3rd
  4. HubSpot4th
  5. Ruler Analytics5th
  6. Cometly6th
  7. Northbeam7th
  8. Rockerbox–
  9. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marketing attribution platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cometly or Northbeam more popular in search?

This chart shows how often people search Google for Cometly and Northbeam by name. Each line represents a brand's share of searches for all nine marketing attribution platforms we track, month by month, from searches in New Zealand.

Cometly and Northbeam among marketing attribution platforms in New Zealand, by month

Share of searches by month for Cometly, Northbeam. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsCometlyTriple WhaleNorthbeamHubSpotRockerboxDreamdataFosphaRuler Analytics
Oct 202587.8%9.1%1.8%0.31%0.42%0.31%0.1%0%0.1%
Nov 202588.1%9%1.4%0.51%0.21%0.31%0.21%0.1%0.1%
Dec 202587.1%9.1%2%0.62%0.15%0.62%0.15%0.15%0.15%
Jan 202687.3%9%2.1%0.62%0.25%0.37%0.12%0.12%0.12%
Feb 202685.5%10.8%2.4%0.49%0.24%0.24%0.12%0.12%0.12%
Mar 202688.5%8.5%2%0.34%0.17%0.17%0.09%0.09%0.09%
Apr 202688%9.1%1.7%0.42%0.1%0.42%0.1%0.1%0%
May 202686.6%10.1%1.9%0.51%0.3%0.3%0.1%0.1%0.1%
Jun 202687%10.2%1.7%0.3%0.2%0.3%0.1%0.1%0.1%
Jul 202686.8%10.1%1.7%0.51%0.3%0.3%0.1%0%0.1%
Aug 202686.7%10%1.9%0.4%0.2%0.4%0.2%0.1%0.1%
Sep 202686.9%10.2%1.8%0.51%0.2%0.2%0.1%0.1%0%

How has the Cometly and Northbeam comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marketing attribution platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for Northbeam in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

  2. Estimated monthly branded searches for Cometly in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cometly’s and Northbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cometly

1 branded search term

  • cometly

Northbeam

1 branded search term

  • northbeam

How the Brand Demand Index is measured

Other head-to-heads among marketing attribution platforms

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