Brandwave

CoLab Planning vs Planning Focus:Which is more popular in New Zealand?

In October 2026, CoLab Planning had more branded searches than Planning Focus among planning consultancies in New Zealand. CoLab Planning had about 90 branded searches, while Planning Focus had 20. CoLab Planning made up 4.3% of all planning consultancy searches we track, and Planning Focus accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about planning consultancies, CoLab Planning and Planning Focus each appeared in two of the five answers. Planning Focus was mentioned before CoLab Planning in two out of three answers that named either.

Among planning consultancies in New Zealand in October 2026

Who do people search for more?

CoLab Planning, about 5 searches for every 1 for Planning Focus

CoLab Planning 90 searchesPlanning Focus 20 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

CoLab Planning in 2 of 5Planning Focus in 2 of 5

Who does AI recommend more?

Planning Focus, named ahead of CoLab Planning in 2 of 3 answers

Planning Focus first in 2CoLab Planning first in 1

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Top planning consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoLab Planning and Planning Focus were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Planning Focus was listed before CoLab Planning in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Planz Consultants1st
  2. Barker & Associates2nd
  3. Planning Focus3rd
  4. CoLab Planning4th
  5. Boffa Miskell5th
  6. Planr6th
  7. Mitchell Daysh7th
  8. Bentley & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planning consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CoLab Planning or Planning Focus more popular in search?

This chart shows how often people search Google for CoLab Planning and Planning Focus by name. Each line represents a brand's share of searches for all eight planning consultancies we track, month by month, from searches in New Zealand.

CoLab Planning and Planning Focus among planning consultancies in New Zealand, by month

Share of searches by month for CoLab Planning, Planning Focus. The figures are in the table below the chart.

View monthly share of searches table
MonthBoffa MiskellMitchell DayshPlanrBarker & AssociatesCoLab PlanningPlanz ConsultantsBentley & CoPlanning Focus
Nov 202563.1%15.5%1.5%6.8%4.4%3.4%3.9%1.5%
Dec 202558.7%17.3%2%6%7.3%3.3%2.7%2.7%
Jan 202652.4%23.2%1.2%5.4%10.1%4.2%2.4%1.2%
Feb 202667.7%13.5%1%5.7%5.7%2.6%2.1%1.6%
Mar 202664.5%15.7%0.81%6.9%4.4%3.6%2.4%1.6%
Apr 202657.8%18.5%1.2%6.4%6.4%5.2%2.9%1.7%
May 202660.2%18.1%0.93%7.9%5.1%4.2%2.3%1.4%
Jun 202665.3%13.1%2.5%4.5%5.5%3.5%3.5%2%
Jul 202663.1%15.5%1.9%6.8%4.4%4.4%2.4%1.5%
Aug 202659.6%17.9%3.2%6.4%4.1%4.1%2.8%1.8%
Sep 202661.6%15.2%5.2%5.2%5.2%3.3%2.8%1.4%
Oct 202661.9%15.2%8.1%4.3%4.3%3.3%1.9%0.95%

How has branded search for CoLab Planning and Planning Focus changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand planning consultancies in October 2026?

3 changes

  1. In October 2026, Planr overtook Barker & Associates and CoLab Planning to rank 3rd among planning consultancies in New Zealand, with 8.1% of the searches.

  2. In October 2026, CoLab Planning lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.

  3. Estimated monthly branded searches for Planning Focus in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

How are CoLab Planning’s and Planning Focus’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CoLab Planning’s and Planning Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoLab Planning

1 branded search term

  • colab planning

Planning Focus

1 branded search term

  • planning focus

How the Brand Demand Index is measured

Other head-to-heads among planning consultancies

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