Brandwave

Coffee Supreme vs Gregg's:Which is more popular?

In September 2026, Coffee Supreme had more branded searches than Gregg's among supermarket coffee brands in New Zealand. Coffee Supreme had about 5,400 branded searches, while Gregg's had 1,290. Coffee Supreme made up 16.2% of all supermarket coffee brand searches we track, and Gregg's accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about supermarket coffee brands, Coffee Supreme appeared in three of the five answers and Gregg's in one. Coffee Supreme was mentioned before Gregg's in two out of three answers.

Among supermarket coffee brands in New Zealand in September 2026

Who do people search for more?

Coffee Supreme, about 4 searches for every 1 for Gregg's

Coffee Supreme 5.4K searchesGregg's 1.3K searches

Who does AI mention more?

Coffee Supreme, mentioned in 3 of 5 answers, Gregg's in 1

Coffee Supreme in 3 of 5Gregg's in 1 of 5

Who does AI recommend more?

Coffee Supreme, named ahead of Gregg's in 2 of 3 answers

Coffee Supreme first in 2Gregg's first in 1

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Top supermarket coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coffee Supreme was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gregg's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coffee Supreme was listed before Gregg's in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Robert Harris1st
  2. Coffee Supreme2nd
  3. Moccona3rd
  4. Nescafé4th
  5. Jed's5th
  6. Gregg's6th
  7. Avalanche–
  8. Vittoria Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supermarket coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coffee Supreme or Gregg's more popular in search?

This chart shows how often people search Google for Coffee Supreme and Gregg's by name. Each line represents a brand's share of searches for all eight supermarket coffee brands we track, month by month, from searches in New Zealand.

Coffee Supreme and Gregg's among supermarket coffee brands in New Zealand, by month

Share of searches by month for Coffee Supreme, Gregg's. The figures are in the table below the chart.

View monthly share of searches table
MonthMocconaRobert HarrisNescaféCoffee SupremeAvalancheJed'sVittoria CoffeeGregg's
Oct 202517.4%22.3%18.6%21%6.2%7.4%3.6%3.6%
Nov 202517.4%21.9%18.6%25.2%6.1%5.2%3%2.6%
Dec 202516%26.1%17.4%24.4%4.8%4.4%3.6%3.3%
Jan 202616.7%25.6%17.2%23.9%4.7%4.4%3.1%4.4%
Feb 202618.3%24.2%17.9%22.8%5.5%4.5%2.9%3.8%
Mar 202616.8%21.1%14.7%20.7%6%4.1%3.3%13.4%
Apr 202619.3%24.5%16.5%19.5%6.9%4.6%4.6%4.2%
May 202622.1%21.2%17.2%20.7%6%4.8%4.7%3.4%
Jun 202623%19.8%19%18.6%6.5%5.1%4.8%3.2%
Jul 202622%19.3%16.6%15.4%6.9%4.2%4.9%10.8%
Aug 202623.1%18.1%18%19.7%7.2%4.4%5%4.5%
Sep 202623.9%21.2%18.9%16.2%7.2%4.4%4.3%3.9%

How has the Coffee Supreme and Gregg's comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand supermarket coffee brands in September 2026?

4 changes

  1. In September 2026, Robert Harris overtook Coffee Supreme to rank 2nd among supermarket coffee brands in New Zealand, with 21.2% of the searches.

  2. In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches.

  3. In September 2026, Coffee Supreme lost share of searches among supermarket coffee brands in New Zealand, from 19.7% to 16.2%.

  4. In September 2026, Gregg's lost share of searches among supermarket coffee brands in New Zealand, from 4.5% to 3.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Coffee Supreme’s and Gregg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coffee Supreme

3 branded search terms

  • coffee supreme
  • coffeesupreme
  • supreme coffee

Gregg's

3 branded search terms

  • gregg s
  • greggs coffee
  • greggs instant coffee

How the Brand Demand Index is measured

Other head-to-heads among supermarket coffee brands

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