Cobram Estate vs Red Island:Which is more popular?
In September 2026, Cobram Estate had more branded searches than Red Island among cooking oil brands in New Zealand. Cobram Estate had about 60 branded searches, while Red Island had 20. Cobram Estate made up 2.8% of all cooking oil brand searches we track, and Red Island accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about cooking oil brands, Cobram Estate appeared in one of the five answers and Red Island in none.
Who do people search for more?
Cobram Estate, about 3 searches for every 1 for Red Island
Who does AI mention more?
Cobram Estate, mentioned in 1 of 5 answers, Red Island in 0
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Top cooking oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cobram Estate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Island did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Good Oil1st
Alfa One2nd- Cobram Estate3rd
Lupi4th
The Village Press5th
Bertolli6th
Olivado–
Red Island–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alfa One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Good Oil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Village Press2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lupi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bertolli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cobram Estate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olivado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Red Island0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooking oil brands
5 answers
Asked ChatGPT
“Which cooking oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cooking oil brands in New Zealand?”
Asked ChatGPT
“What's the best cooking oil brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best cooking oil”
Searched Google, AI Overview
“olive oil nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cobram Estate or Red Island more popular in search?
This chart shows how often people search Google for Cobram Estate and Red Island by name. Each line represents a brand's share of searches for all eight cooking oil brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cobram Estate, Red Island. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Good Oil | The Village Press | Lupi | Alfa One | Bertolli | Olivado | Cobram Estate | Red Island |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 12.2% | 7.3% | 2% | 2.8% | 7.3% | 2.4% | 0.81% |
| Nov 2025 | 61.6% | 20.4% | 7.1% | 2.4% | 2.4% | 2.8% | 1.9% | 1.4% |
| Dec 2025 | 58.3% | 22.4% | 6.7% | 2.7% | 2.2% | 3.6% | 2.7% | 1.3% |
| Jan 2026 | 59.9% | 13.8% | 8.3% | 3.7% | 4.6% | 4.1% | 3.7% | 1.8% |
| Feb 2026 | 58.1% | 14% | 8.7% | 4.7% | 4.7% | 4.1% | 3.5% | 2.3% |
| Mar 2026 | 65.8% | 11.5% | 7.4% | 4.9% | 3.7% | 3.3% | 2.1% | 1.2% |
| Apr 2026 | 69% | 10.3% | 6.5% | 3.4% | 3.9% | 3.4% | 1.7% | 1.7% |
| May 2026 | 50.4% | 16.7% | 5.8% | 3.9% | 17.1% | 2.3% | 2.3% | 1.6% |
| Jun 2026 | 62.5% | 12.5% | 5.8% | 7.2% | 5.3% | 2.9% | 2.9% | 0.96% |
| Jul 2026 | 51% | 17.9% | 9.2% | 11.2% | 4.1% | 2% | 3.1% | 1.5% |
| Aug 2026 | 55.8% | 17.2% | 9.4% | 6.4% | 3.4% | 3.4% | 2.6% | 1.7% |
| Sep 2026 | 59.9% | 13.8% | 8.8% | 6.9% | 3.7% | 3.2% | 2.8% | 0.92% |
How has the Cobram Estate and Red Island comparison changed over the last 12 months?
3 findings
- Cobram Estate was ahead of Red Island in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cobram Estate’s share of searches among cooking oil brands in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches held steady at 60.
- Across the 12 months ending September 2026, Red Island’s share of searches among cooking oil brands in New Zealand moved from 0.81% to 0.92%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand cooking oil brands in September 2026?
1 change
In September 2026, Red Island lost share of searches among cooking oil brands in New Zealand, from 1.7% to 0.92%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Cobram Estate’s and Red Island’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cobram Estate
3 branded search terms
- cobram estate
- cobram estate oil
- cobramestate
Red Island
2 branded search terms
- red island
- red island oil
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