ClubSpark vs SportsHQ:Which is more popular in New Zealand?
In October 2026, SportsHQ had more branded searches than ClubSpark among sports club management software in New Zealand. SportsHQ had about 590 branded searches, while ClubSpark had 530. SportsHQ made up 8.8% of all sports club management software searches we track, and ClubSpark accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about sports club management software, SportsHQ appeared in two of the four answers and ClubSpark in none.
Who do people search for more?
SportsHQ, about 11% more searches than ClubSpark
Who does AI mention more?
SportsHQ, mentioned in 2 of 4 answers, ClubSpark in 0
Who does AI recommend more?
SportsHQ, the only one of the two named
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Top sports club management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, SportsHQ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ClubSpark did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sporty1st
Hello Club2nd- SportsHQ3rd
Friendly Manager4th
ClubHub5th
ClubSpark–
GameDay–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sporty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hello Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Friendly Manager2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- SportsHQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ClubHub2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ClubSpark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GameDay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports club management software
4 answers
Asked ChatGPT
“Which sports club management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best sports club management platforms in New Zealand?”
Asked ChatGPT
“What's the best sports club management platform in New Zealand for a small club?”
Searched Google, AI Overview
“sports club management software”
Searched Google, AI Overview
“best club management software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ClubSpark or SportsHQ more popular in search?
This chart shows how often people search Google for ClubSpark and SportsHQ by name. Each line represents a brand's share of searches for all seven sports club management software we track, month by month, from searches in New Zealand.
Share of searches by month for SportsHQ, ClubSpark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sporty | Hello Club | Friendly Manager | SportsHQ | ClubSpark | ClubHub | GameDay |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.2% | 19% | 9.1% | 7.4% | 6.3% | 0.57% | 0.38% |
| Dec 2025 | 55% | 18.8% | 8.3% | 10.2% | 6.1% | 0.96% | 0.64% |
| Jan 2026 | 54.3% | 18.9% | 10.3% | 8.4% | 6.9% | 1.1% | 0.21% |
| Feb 2026 | 57.2% | 18.4% | 10.8% | 5.9% | 6.4% | 0.92% | 0.37% |
| Mar 2026 | 63.2% | 17.4% | 9.7% | 4.3% | 4% | 0.94% | 0.4% |
| Apr 2026 | 64% | 17.9% | 9.9% | 2.9% | 3.6% | 1.2% | 0.55% |
| May 2026 | 62.8% | 21.9% | 8.1% | 2.9% | 3.3% | 0.55% | 0.55% |
| Jun 2026 | 61.5% | 21.3% | 9.7% | 2.8% | 3.4% | 0.82% | 0.49% |
| Jul 2026 | 66.1% | 17.6% | 6.9% | 3% | 4.7% | 1.2% | 0.53% |
| Aug 2026 | 60% | 20.8% | 9.4% | 3.4% | 5.3% | 0.64% | 0.48% |
| Sep 2026 | 60.3% | 16% | 9.5% | 4.2% | 8.7% | 1.1% | 0.32% |
| Oct 2026 | 56.1% | 14.9% | 10.7% | 8.8% | 7.9% | 1% | 0.45% |
How has branded search for ClubSpark and SportsHQ changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: ClubSpark took it in February 2026, SportsHQ took it in March 2026, ClubSpark took it in April 2026, SportsHQ took it in October 2026.
- Across the 12 months ending October 2026, ClubSpark’s share of searches among sports club management software in New Zealand moved from 6.3% to 7.9%, and its estimated monthly branded searches moved from 330 to 530.
- Across the 12 months ending October 2026, SportsHQ’s share of searches among sports club management software in New Zealand moved from 7.4% to 8.8%, and its estimated monthly branded searches moved from 390 to 590.
How did search popularity change for New Zealand sports club management software in October 2026?
2 changes
In October 2026, SportsHQ overtook ClubSpark to rank 4th among sports club management software in New Zealand, with 8.8% of the searches.
In October 2026, ClubSpark lost share of searches among sports club management software in New Zealand, from 8.7% to 7.9%.
How are ClubSpark’s and SportsHQ’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using ClubSpark’s and SportsHQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports club management software
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