Brandwave

Clerk vs WorkOS:Which is more popular by branded search in New Zealand?

In August 2026, WorkOS had more branded searches than Clerk among authentication platforms in New Zealand. WorkOS was estimated to have 290 branded searches compared to Clerk’s 80, and held a 10.6% Share of Search versus Clerk’s 2.9%.

Share of Search among authentication platforms in New Zealand in August 2026Which is more popular in search, Clerk or WorkOS?
Clerk2.9%80 searches
vs
WorkOS10.6%290 searches

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Which is more popular in search, Clerk or WorkOS?

Compare the login, SSO and identity platforms New Zealand developers add to apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clerk and WorkOS among authentication platforms in New Zealand, by month

Share of Search by month for WorkOS, Clerk. The figures are in the table below the chart.

View monthly share of search table
MonthOktaAuth0WorkOSClerk
Oct 202570.7%21%6.2%2.2%
Nov 202569.4%21.9%5.3%3.3%
Dec 202568%21.5%6.5%4%
Jan 202668.8%22.3%5.8%3.1%
Feb 202665.9%25.4%5.7%3%
Mar 202669.6%21.8%5.8%2.8%
Apr 202667.4%22.3%6.3%4%
May 202661.2%25.6%9.4%3.9%
Jun 202667.4%21.7%8.6%2.2%
Jul 202674%15.9%7.1%2.9%
Aug 202666.3%20.1%10.6%2.9%
Sep 2026————

How has the Clerk and WorkOS comparison changed over the last 12 months?

  • WorkOS was ahead of Clerk in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Clerk’s estimated Share of Search among authentication platforms in New Zealand moved from 2.2% to 2.9%, and its estimated monthly branded searches moved from 70 to 80.
  • Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand moved from 6.2% to 10.6%, and its estimated monthly branded searches moved from 200 to 290.

How did search popularity change for New Zealand authentication platforms in August 2026?

  1. In August 2026, WorkOS gained estimated Share of Search among authentication platforms in New Zealand, from 7.1% to 10.6%.

  2. Estimated monthly branded searches for Clerk in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Clerk’s and WorkOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clerk

4 branded search terms

  • clerk auth
  • clerk dev
  • clerk identity
  • clerk sso

WorkOS

4 branded search terms

  • workos
  • workos authentication
  • workos com
  • workos sso

How the Brand Demand Index is measured

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