Brandwave

Chem-Dry vs JAE:Which is more popular?

In September 2026, JAE had more branded searches than Chem-Dry among carpet cleaning companies in New Zealand. JAE had about 1,340 branded searches, while Chem-Dry had 900. JAE made up 14.6% of all carpet cleaning company searches we track, and Chem-Dry accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about carpet cleaning companies, JAE appeared in three of the four answers and Chem-Dry in one. JAE was mentioned before Chem-Dry in every answer.

Among carpet cleaning companies in New Zealand in September 2026

Who do people search for more?

JAE, about 49% more searches than Chem-Dry

JAE 1.3K searchesChem-Dry 900 searches

Who does AI mention more?

JAE, mentioned in 3 of 4 answers, Chem-Dry in 1

JAE in 3 of 4Chem-Dry in 1 of 4

Who does AI recommend more?

JAE, named ahead of Chem-Dry in every answer

JAE first in 3Chem-Dry never first

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Top carpet cleaning companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, JAE was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Chem-Dry was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. JAE was listed before Chem-Dry in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klever Carpet Cleaning1st
  2. JAE2nd
  3. Alex Carpet Cleaning Solutions3rd
  4. Chem-Dry4th
  5. Rug Doctor–
  6. Jim's Carpet Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JAE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klever Carpet Cleaning2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alex Carpet Cleaning Solutions2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chem-Dry1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rug Doctor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jim's Carpet Cleaning0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about carpet cleaning companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Chem-Dry or JAE more popular in search?

This chart shows how often people search Google for Chem-Dry and JAE by name. Each line represents a brand's share of searches for all six carpet cleaning companies we track, month by month, from searches in New Zealand.

Chem-Dry and JAE among carpet cleaning companies in New Zealand, by month

Share of searches by month for JAE, Chem-Dry. The figures are in the table below the chart.

View monthly share of searches table
MonthRug DoctorJAEChem-DryKlever Carpet CleaningAlex Carpet Cleaning SolutionsJim's Carpet Cleaning
Oct 202573.4%16.7%8.7%0.71%0.41%0.1%
Nov 202571.1%16.8%10.4%1.1%0.39%0.1%
Dec 202577.2%14.3%7.4%0.6%0.43%0.09%
Jan 202679.9%12.2%6.9%0.65%0.36%0.07%
Feb 202673.9%16.7%8.6%0.49%0.2%0.2%
Mar 202674.2%14%10.3%1.1%0.2%0.3%
Apr 202675.1%13.7%9.6%1.1%0.2%0.3%
May 202677%12.1%9.6%0.81%0.23%0.23%
Jun 202673.5%15.1%10.1%0.79%0.23%0.23%
Jul 202674%14.7%9.7%1%0.33%0.22%
Aug 202674.1%14.9%9.7%0.78%0.22%0.33%
Sep 202674.3%14.6%9.8%0.77%0.33%0.11%

How has the Chem-Dry and JAE comparison changed over the last 12 months?

3 findings
  • JAE was ahead of Chem-Dry in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chem-Dry’s share of searches among carpet cleaning companies in New Zealand moved from 8.7% to 9.8%, and its estimated monthly branded searches moved from 860 to 900.
  • Across the 12 months ending September 2026, JAE’s share of searches among carpet cleaning companies in New Zealand moved from 16.7% to 14.6%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for New Zealand carpet cleaning companies in September 2026?

1 change

  1. Estimated monthly branded searches for JAE in New Zealand fell 18.3% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Chem-Dry’s and JAE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chem-Dry

6 branded search terms

  • capital chem dry
  • chem dry
  • chem dry northland
  • chemdry
  • supercity chem dry
  • waikato chem dry

JAE

2 branded search terms

  • jae carpet cleaning
  • jae pest control

How the Brand Demand Index is measured

Other head-to-heads among carpet cleaning companies

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