Brandwave

How popular isChem-Dry?

In September 2026, people searched for Chem-Dry by name about 900 times in New Zealand, about the same as the previous year. These searches made up 9.8% of all New Zealand carpet cleaning company searches, placing Chem-Dry third out of six companies. When we asked both ChatGPT and Google AI Overviews about carpet cleaning companies, Chem-Dry appeared in one of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Chem-Dry is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Rug DoctorShare of searches 74.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. JAEShare of searches 14.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Chem-DryShare of searches 9.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. Klever Carpet CleaningShare of searches 0.77%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  5. Alex Carpet Cleaning SolutionsShare of searches 0.33%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top carpet cleaning companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chem-Dry was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Chem-Dry is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klever Carpet Cleaning1st
  2. JAE2nd
  3. Alex Carpet Cleaning Solutions3rd
  4. Chem-Dry4th
  5. Rug Doctor–
  6. Jim's Carpet Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JAE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klever Carpet Cleaning2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alex Carpet Cleaning Solutions2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chem-Dry1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rug Doctor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jim's Carpet Cleaning0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about carpet cleaning companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which carpet cleaning companies compete with Chem-Dry?

Chem-Dry against carpet cleaning companies in New Zealand, by month

Share of searches by month for Rug Doctor, JAE, Chem-Dry. The figures are in the table below the chart.

View monthly share of searches table
MonthRug DoctorJAEChem-DryKlever Carpet CleaningAlex Carpet Cleaning SolutionsJim's Carpet Cleaning
Oct 202573.4%16.7%8.7%0.71%0.41%0.1%
Nov 202571.1%16.8%10.4%1.1%0.39%0.1%
Dec 202577.2%14.3%7.4%0.6%0.43%0.09%
Jan 202679.9%12.2%6.9%0.65%0.36%0.07%
Feb 202673.9%16.7%8.6%0.49%0.2%0.2%
Mar 202674.2%14%10.3%1.1%0.2%0.3%
Apr 202675.1%13.7%9.6%1.1%0.2%0.3%
May 202677%12.1%9.6%0.81%0.23%0.23%
Jun 202673.5%15.1%10.1%0.79%0.23%0.23%
Jul 202674%14.7%9.7%1%0.33%0.22%
Aug 202674.1%14.9%9.7%0.78%0.22%0.33%
Sep 202674.3%14.6%9.8%0.77%0.33%0.11%

  1. 1.Rug Doctor

    74.3%

    Held 1st. 6.8K estimated branded searches, +1.8% vs prior month. Share +0.2 points.

  2. 2.JAE

    14.6%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Chem-Dry

    9.8%

    Held 3rd. 900 estimated branded searches, +3.4% vs prior month. Share +0.2 points.

  4. 4.Klever Carpet Cleaning

    0.77%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Alex Carpet Cleaning Solutions

    0.33%

    Moved from 6th to 5th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

  6. 6.Jim's Carpet Cleaning

    0.11%

    Moved from 5th to 6th. 10 estimated branded searches, -66.7% vs prior month. Share -0.2 points.

Compare popularity between Chem-Dry and its closest rivals

Every comparison with Chem-Dry

3 comparisons

How has branded search demand for Chem-Dry changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chem-Dry in New Zealand held steady, from 860 to 900.
  • Across the 12 months ending September 2026, Chem-Dry’s share of searches among carpet cleaning companies in New Zealand increased from 8.7% to 9.8%.
  • Across the 12 months ending September 2026, Chem-Dry’s share of searches among carpet cleaning companies in New Zealand peaked at 10.4% in November 2025 and was lowest at 6.9% in January 2026.

How did search popularity change for New Zealand carpet cleaning companies in September 2026?

4 changes

  1. Rug Doctor’s share of searches among carpet cleaning companies in New Zealand has gained ground for 3 months in a row, from 73.5% to 74.3% in September 2026.

  2. In September 2026, Alex Carpet Cleaning Solutions rose from 6th to 5th among carpet cleaning companies in New Zealand.

  3. In September 2026, Jim's Carpet Cleaning fell from 5th to 6th among carpet cleaning companies in New Zealand.

  4. Estimated monthly branded searches for JAE in New Zealand fell 18.3% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Chem-Dry’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Chem-Dry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • capital chem dry
  • chem dry
  • chem dry northland
  • chemdry
  • supercity chem dry
  • waikato chem dry

Do you work for Chem-Dry? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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