Brandwave

Chem-Dry vs Rug Doctor:Which is more popular?

In September 2026, Rug Doctor had more branded searches than Chem-Dry among carpet cleaning companies in New Zealand. Rug Doctor had about 6,800 branded searches, while Chem-Dry had 900. Rug Doctor made up 74.3% of all carpet cleaning company searches we track, and Chem-Dry accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about carpet cleaning companies, Chem-Dry appeared in one of the four answers and Rug Doctor in none.

Among carpet cleaning companies in New Zealand in September 2026

Who do people search for more?

Rug Doctor, about 8 searches for every 1 for Chem-Dry

Rug Doctor 6.8K searchesChem-Dry 900 searches

Who does AI mention more?

Chem-Dry, mentioned in 1 of 4 answers, Rug Doctor in 0

Chem-Dry in 1 of 4Rug Doctor in 0 of 4

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Top carpet cleaning companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chem-Dry was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Rug Doctor did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klever Carpet Cleaning1st
  2. JAE2nd
  3. Alex Carpet Cleaning Solutions3rd
  4. Chem-Dry4th
  5. Rug Doctor–
  6. Jim's Carpet Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JAE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klever Carpet Cleaning2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alex Carpet Cleaning Solutions2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chem-Dry1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rug Doctor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jim's Carpet Cleaning0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about carpet cleaning companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Chem-Dry or Rug Doctor more popular in search?

This chart shows how often people search Google for Chem-Dry and Rug Doctor by name. Each line represents a brand's share of searches for all six carpet cleaning companies we track, month by month, from searches in New Zealand.

Chem-Dry and Rug Doctor among carpet cleaning companies in New Zealand, by month

Share of searches by month for Rug Doctor, Chem-Dry. The figures are in the table below the chart.

View monthly share of searches table
MonthRug DoctorJAEChem-DryKlever Carpet CleaningAlex Carpet Cleaning SolutionsJim's Carpet Cleaning
Oct 202573.4%16.7%8.7%0.71%0.41%0.1%
Nov 202571.1%16.8%10.4%1.1%0.39%0.1%
Dec 202577.2%14.3%7.4%0.6%0.43%0.09%
Jan 202679.9%12.2%6.9%0.65%0.36%0.07%
Feb 202673.9%16.7%8.6%0.49%0.2%0.2%
Mar 202674.2%14%10.3%1.1%0.2%0.3%
Apr 202675.1%13.7%9.6%1.1%0.2%0.3%
May 202677%12.1%9.6%0.81%0.23%0.23%
Jun 202673.5%15.1%10.1%0.79%0.23%0.23%
Jul 202674%14.7%9.7%1%0.33%0.22%
Aug 202674.1%14.9%9.7%0.78%0.22%0.33%
Sep 202674.3%14.6%9.8%0.77%0.33%0.11%

How has the Chem-Dry and Rug Doctor comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand carpet cleaning companies in September 2026?

1 change

  1. Rug Doctor’s share of searches among carpet cleaning companies in New Zealand has gained ground for 3 months in a row, from 73.5% to 74.3% in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Chem-Dry’s and Rug Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chem-Dry

6 branded search terms

  • capital chem dry
  • chem dry
  • chem dry northland
  • chemdry
  • supercity chem dry
  • waikato chem dry

Rug Doctor

4 branded search terms

  • clean rug doctor
  • rug doctor
  • rug doctor hire
  • rugdoctor

How the Brand Demand Index is measured

Other head-to-heads among carpet cleaning companies

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