Brandwave

Cheeky Kiwi Travel vs G Adventures:Which is more popular?

In September 2026, G Adventures had more branded searches than Cheeky Kiwi Travel among tour operators in New Zealand. G Adventures had about 3,130 branded searches, while Cheeky Kiwi Travel had 590. G Adventures made up 9.4% of all tour operator searches we track, and Cheeky Kiwi Travel accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about tour operators, Cheeky Kiwi Travel and G Adventures each appeared in three of the five answers. G Adventures was mentioned before Cheeky Kiwi Travel in three out of five answers.

Among tour operators in New Zealand in September 2026

Who do people search for more?

G Adventures, about 5 searches for every 1 for Cheeky Kiwi Travel

G Adventures 3.1K searchesCheeky Kiwi Travel 590 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Cheeky Kiwi Travel in 3 of 5G Adventures in 3 of 5

Who does AI recommend more?

G Adventures, named ahead of Cheeky Kiwi Travel in 3 of 5 answers

G Adventures first in 3Cheeky Kiwi Travel first in 2

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Top tour operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cheeky Kiwi Travel and G Adventures were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. G Adventures was listed before Cheeky Kiwi Travel in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MoaTrek New Zealand Tours1st
  2. Intrepid Travel2nd
  3. Grand Pacific Tours3rd
  4. AAT Kings4th
  5. G Adventures5th
  6. Cheeky Kiwi Travel6th
  7. Wild Kiwi Adventure Tours6th
  8. Kiwi Experience8th
  9. Contiki9th
  10. Flying Kiwi–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MoaTrek New Zealand Tours5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intrepid Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G Adventures3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cheeky Kiwi Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAT Kings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grand Pacific Tours3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Kiwi Adventure Tours2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contiki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Experience1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flying Kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about tour operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cheeky Kiwi Travel or G Adventures more popular in search?

This chart shows how often people search Google for Cheeky Kiwi Travel and G Adventures by name. Each line represents a brand's share of searches for all 14 tour operators we track, month by month, from searches in New Zealand.

Cheeky Kiwi Travel and G Adventures among tour operators in New Zealand, by month

Share of searches by month for G Adventures, Cheeky Kiwi Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthFlying KiwiRealNZContikiIntrepid TravelG AdventuresKiwi ExperienceTopdeckCheeky Kiwi TravelAAT KingsWild Kiwi Adventure ToursGrand Pacific ToursStrayHaka ToursMoaTrek New Zealand Tours
Oct 20259.2%28.8%24.1%10.3%10%6.3%4.1%2.8%1%0.66%0.82%0.47%1.2%0.28%
Nov 202512.1%26.5%20.7%13.6%10.1%6.8%3.6%2.7%0.87%0.87%0.46%0.38%0.87%0.25%
Dec 202510%32.2%20.6%13.1%8.9%6.9%2.7%2.7%0.58%0.88%0.47%0.22%0.58%0.14%
Jan 20261.7%27.6%23.9%18.2%11.2%8.5%3.7%2.3%0.74%0.74%0.48%0.35%0.48%0.12%
Feb 20268.3%27.5%19.2%15.2%10.9%8.4%3.7%2.8%1.3%1.1%0.59%0.37%0.48%0.25%
Mar 202615.9%28.7%18.3%9.9%9.5%7.2%2.6%2.9%1.7%0.94%0.61%0.44%0.94%0.26%
Apr 20269.3%29.3%22.9%10.7%9.9%4.3%3.2%2.3%1%0.67%0.67%0.32%5.1%0.29%
May 202623.4%21.5%21.6%12.1%9.5%2.6%2.9%1.7%0.92%1.7%0.6%0.29%0.92%0.26%
Jun 202625.4%18.8%23.7%10.6%10.2%2.3%3.2%1.8%1%1.2%0.34%0.34%0.81%0.28%
Jul 202618.3%24.5%25.7%9.7%10.9%2.6%3%2%1.1%0.71%0.37%0.3%0.57%0.3%
Aug 202629.1%21.6%21.8%9.9%7.6%2.7%2.9%1.7%0.76%0.76%0.41%0.21%0.41%0.21%
Sep 202624.4%22.3%18.4%14.7%9.4%3.1%2.7%1.8%0.78%0.78%0.63%0.45%0.33%0.27%

How has the Cheeky Kiwi Travel and G Adventures comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tour operators in September 2026?

2 changes

  1. In September 2026, G Adventures gained share of searches among tour operators in New Zealand, from 7.6% to 9.4%.

  2. Estimated monthly branded searches for Cheeky Kiwi Travel in New Zealand fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Cheeky Kiwi Travel’s and G Adventures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cheeky Kiwi Travel

1 branded search term

  • cheeky kiwi travel

G Adventures

6 branded search terms

  • g adventures
  • g adventures ca
  • g adventures tour
  • g adventures trip
  • gadventures
  • gadventures tour

How the Brand Demand Index is measured

Other head-to-heads among tour operators

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