Brandwave

How popular isG Adventures in search?

In August 2026, there were an estimated 3K branded searches for G Adventures in New Zealand which is down 19.4% over the last 11 months. G Adventures holds 8.4% estimated Share of Search among New Zealand tour operators and is ranked 5th of 9 competitors for search popularity.

Share of Search, August 2026
  1. Flying Kiwi27.7%
  2. Contiki21.7%
  3. RealNZ20.9%
  4. Intrepid Travel15.2%
  5. G Adventures8.4%
  6. Topdeck2.9%
  7. Kiwi Experience2.7%
  8. Haka Tours0.39%
  9. Stray0.22%
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Which tour operators compete with G Adventures?

G Adventures against tour operators in New Zealand, by month

Share of Search by month for Flying Kiwi, Contiki, RealNZ, Intrepid Travel, G Adventures, Topdeck, Kiwi Experience. The figures are in the table below the chart.

View monthly share of search table
MonthFlying KiwiContikiRealNZIntrepid TravelG AdventuresTopdeckKiwi ExperienceHaka ToursStray
Oct 20258.7%24.3%28%15.9%11.1%4%6.2%1.2%0.51%
Nov 202511.6%21.4%25.8%18.2%11.4%3.5%6.7%0.89%0.42%
Dec 20259.6%21.3%31.7%17.1%9.9%2.7%6.9%0.55%0.26%
Jan 20261.6%24.1%26.1%23.5%12%3.5%8.2%0.49%0.38%
Feb 20267.8%19.8%26.5%21%12.1%3.5%8.3%0.48%0.4%
Mar 202615.5%19.3%28.5%14.6%10.6%2.6%7.5%0.94%0.48%
Apr 20269%23.3%28.7%15.5%10.7%3.1%4.4%4.9%0.34%
May 202622.5%22.1%21.1%17.2%10.3%2.9%2.6%0.91%0.33%
Jun 202624.2%23.9%18.2%16.1%10.9%3.1%2.4%0.8%0.36%
Jul 202617.3%25.6%23.5%15.7%11.6%2.9%2.5%0.57%0.32%
Aug 202627.7%21.7%20.9%15.2%8.4%2.9%2.7%0.39%0.22%
Sep 2026—————————

  1. 1.Flying Kiwi

    27.7%

    moved from 3rd to 1st · 9.9K estimated branded searches · +82.9% vs prior month · +10.4 points

  2. 2.Contiki

    21.7%

    moved from 1st to 2nd · 7.8K estimated branded searches · -3.2% vs prior month · -3.9 points

  3. 3.RealNZ

    20.9%

    moved from 2nd to 3rd · 7.5K estimated branded searches · +1.5% vs prior month · -2.6 points

  4. 4.Intrepid Travel

    15.2%

    held 4th · 5.4K estimated branded searches · +9.9% vs prior month · -0.6 points

  5. 5.G Adventures

    8.4%

    held 5th · 3K estimated branded searches · -18% vs prior month · -3.3 points

  6. 6.Topdeck

    2.9%

    held 6th · 1K estimated branded searches · +12% vs prior month · -0.1 points

  7. 7.Kiwi Experience

    2.7%

    held 7th · 960 estimated branded searches · +21.5% vs prior month · +0.2 points

  8. 8.Haka Tours

    0.39%

    held 8th · 140 estimated branded searches · -22.2% vs prior month · -0.2 points

  9. 9.Stray

    0.22%

    held 9th · 80 estimated branded searches · -20% vs prior month · -0.1 points

Compare search popularity between G Adventures and its closest rivals

How has branded search demand for G Adventures changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for G Adventures in New Zealand fell from 3.7K to 3K.
  • Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand decreased from 11.1% to 8.4%.
  • Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand peaked at 12.1% in February 2026 and was lowest at 8.4% in August 2026.
  • Across the 11 months ending August 2026, G Adventures fell from 4th to 5th among tour operators in New Zealand.

How did search popularity change for New Zealand tour operators in August 2026?

  1. In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.

  2. In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%.

  3. In August 2026, G Adventures lost estimated Share of Search among tour operators in New Zealand, from 11.6% to 8.4%.

  4. In August 2026, RealNZ lost estimated Share of Search among tour operators in New Zealand, from 23.5% to 20.9%.

  5. In August 2026, Intrepid Travel lost estimated Share of Search among tour operators in New Zealand, from 15.7% to 15.2%.

  6. Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026.

How is G Adventures measured?

Brandwave collects information about searches that people make online using G Adventures’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • g adventures
  • g adventures ca
  • g adventures near me
  • g adventures new zealand
  • g adventures nz
  • g adventures tour
  • g adventures trip
  • gadventures
  • gadventures com
  • gadventures nz
  • gadventures tour

Do you work for G Adventures? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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