G Adventures vs Stray:Which is more popular by branded search in New Zealand?
In August 2026, G Adventures had more branded searches than Stray among tour operators in New Zealand. G Adventures was estimated to have 3K branded searches compared to Stray’s 80, and held an 8.4% Share of Search versus Stray’s 0.22%.
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Which is more popular in search, G Adventures or Stray?
Compare the tour operators travellers book for guided trips around New Zealand and overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for G Adventures, Stray. The figures are in the table below the chart.
View monthly share of search table
| Month | Flying Kiwi | Contiki | RealNZ | Intrepid Travel | G Adventures | Topdeck | Kiwi Experience | Haka Tours | Stray |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 8.7% | 24.3% | 28% | 15.9% | 11.1% | 4% | 6.2% | 1.2% | 0.51% |
| Nov 2025 | 11.6% | 21.4% | 25.8% | 18.2% | 11.4% | 3.5% | 6.7% | 0.89% | 0.42% |
| Dec 2025 | 9.6% | 21.3% | 31.7% | 17.1% | 9.9% | 2.7% | 6.9% | 0.55% | 0.26% |
| Jan 2026 | 1.6% | 24.1% | 26.1% | 23.5% | 12% | 3.5% | 8.2% | 0.49% | 0.38% |
| Feb 2026 | 7.8% | 19.8% | 26.5% | 21% | 12.1% | 3.5% | 8.3% | 0.48% | 0.4% |
| Mar 2026 | 15.5% | 19.3% | 28.5% | 14.6% | 10.6% | 2.6% | 7.5% | 0.94% | 0.48% |
| Apr 2026 | 9% | 23.3% | 28.7% | 15.5% | 10.7% | 3.1% | 4.4% | 4.9% | 0.34% |
| May 2026 | 22.5% | 22.1% | 21.1% | 17.2% | 10.3% | 2.9% | 2.6% | 0.91% | 0.33% |
| Jun 2026 | 24.2% | 23.9% | 18.2% | 16.1% | 10.9% | 3.1% | 2.4% | 0.8% | 0.36% |
| Jul 2026 | 17.3% | 25.6% | 23.5% | 15.7% | 11.6% | 2.9% | 2.5% | 0.57% | 0.32% |
| Aug 2026 | 27.7% | 21.7% | 20.9% | 15.2% | 8.4% | 2.9% | 2.7% | 0.39% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the G Adventures and Stray comparison changed over the last 12 months?
3 findings
- G Adventures was ahead of Stray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand moved from 11.1% to 8.4%, and its estimated monthly branded searches moved from 3.7K to 3K.
- Across the 11 months ending August 2026, Stray’s estimated Share of Search among tour operators in New Zealand moved from 0.51% to 0.22%, and its estimated monthly branded searches moved from 170 to 80.
How did search popularity change for New Zealand tour operators in August 2026?
2 changes
In August 2026, G Adventures lost estimated Share of Search among tour operators in New Zealand, from 11.6% to 8.4%.
Estimated monthly branded searches for Stray in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using G Adventures’ and Stray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
G Adventures
11 branded search terms
- g adventures
- g adventures ca
- g adventures near me
- g adventures new zealand
- g adventures nz
- g adventures tour
- g adventures trip
- gadventures
- gadventures com
- gadventures nz
- gadventures tour
Stray
4 branded search terms
- stray bus
- stray nz
- stray tour
- stray travel
Put your own brand in this comparison
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